MILAN — In conjunction with the international World Autism Awareness Day, Sunnei is launching on Tuesday a limited-edition capsule collection of unisex T-shirts.
With only 100 available, the T-shirts feature five graphics reproducing the drawings by a group of children supported by Il Cerchio Colorato, a social cooperative focused on helping those kids affected by autism. In particular, last May Sunnei organized a workshop at Il Cerchio Colorato’s headquarters, where children had the chance to express their creativity by decorating with watercolors and markers a Sunnei T-shirt featuring the graphic of a smartphone.
Among the T-shirts selected, Sunnei creative directors Simone Rizzo and Loris Messina chose five graphics, including one showing the North American continent and another with a boat.
“The main idea behind this initiative was to develop a creative project involving these young kids,” said Rizzo, underling that Sunnei has traditionally embraced a “lively attitude to develop serious things.” In addition, Rizzo added that Sunnei, through initiatives like this one, also likes to “bring a touch of humanity to the business, doing something with meaning and leaving a tangible mark.”

Sunnei T-shirt developed with Il Cerchio Colorato. 
Courtesy Photo

All the proceeds from the sales of the capsule — each T-shirt, produced by J6

Follow WWD on Twitter or become a fan on Facebook.

Read More…
WWDWWD