Pintrill Opens Brooklyn Store

Jordan Roschwalb’s enthusiasm for pins is infectious.
“I wanted to be able to give pin collectors a space to congregate just like sneaker collectors go to Stadium Goods,” said Roschwalb when asked about Pintrill’s first brick-and-mortar store in Williamsburg, Brooklyn. “This will be a flagship where people from all over can come and experience this.”
Roschwalb cofounded Pintrill in 2014 along with Doni Gitlin and Andrew Yung. Over the past two years the brand has grown rapidly with its clever, of-the-moment pins, which retail from $ 12 to $ 20 and are released on a weekly basis.
The Pintrill flagship, which opens this Saturday at 231 Grand Street, sells Pintrill’s vast collection of pins. They are displayed on clear pegs to give the appearance that they are floating. The 625-square-foot space, which will also serve as Pintrill’s headquarters, is stocked with vintage pins Roschwalb sources from all over the word — they are featured on rotating trays in a glass box — and supplementary items to display pins such as vintage corkboards, trays and Pintrill’s line of hats.
Different displays in the shop, which is sprinkled with vintage toy viewfinders, will be dedicated to new weekly releases, in-store exclusives and a board behind the cash register

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