Amazon Shoppable Fashion Competition Series ‘Making the Cut’ Announces Premiere Date

Will the future of fashion be streaming?
Maybe. Several shows combining fashion, storytelling and digital commerce are launching in the coming months.
On Tuesday at the Television Critics Association press tour in Pasadena, Calif., Amazon announced its new fashion competition series, “Making the Cut,” will premiere March 27.
“We are excited to be able to produce a show that really looks for the next global brand…and create the situation where [designers] are set up for success when they leave us,” said executive producer Sara Rea.
Former “Project Runway” host Heidi Klum and mentor Tim Gunn lead the cast, with Naomi Campbell, Carine Roitfeld, Joseph Altuzarra and Nicole Richie as guest judges.
The program brings together 12 entrepreneurs and designers from around the world who are competing for a $ 1 million prize and the chance to turn their fledgling businesses into global brands.
Challenges take them to New York City, Tokyo and Paris (the crew shot at the Eiffel Tower over the summer), and the winning looks will be shoppable at around $ 100 or less, and in sizes from XXS to XXXL on Amazon immediately following each episode.
“People can buy it all over the world. We are going into over 200 territories,” Klum said of the difference

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