Arielle Charnas, the influencer behind the popular fashion blog and social channels Something Navy, had a “wildly successful” launch of her collection exclusively at Nordstrom on Monday, according to a Nordstrom spokeswoman. The brand was so popular it crashed the site in the first hour, which was quickly remedied.
Many customers complained online that they weren’t able to buy what they put in their shopping bag since the site crashed, and once it was back online Nordstrom had sold out of the items.
The introduction followed the successful launch of the Treasure & Bond x Something Navy capsule collection last fall. That capsule was estimated to have racked up sales of about $ 1 million in less than 24 hours, as reported.
On Monday, Something Navy sales beat expectations, according to the spokeswoman. Among the best sellers were a v-neck slouchy pullover, which was available in five colors for $ 79; the double-breasted topper coat in check pattern for $ 139, and the teddy coat, available in two colors, blue and tan, for $ 149. The tan sold out Monday and the blue is still available in large and XXL.
The blue teddy coat is still available in a few sizes.
Charnas will make an appearance at Nordstrom’s Yorkdale