Megan Thee Stallion, Rihanna Team Up for New Savage x Fenty Lingerie Campaign

Megan Thee Stallion is taking her hit song “Savage” to the next level as the new brand partner for Rihanna’s Savage x Fenty lingerie brand.
The musician appears in the company’s latest campaign, #SavageXTheeStallion, which is part of the brand’s community-led summer campaign initiative where brand partners, ambassadors and influencers create self-produced photoshoots from their homes. The brand is teaming with mixed media artist Rafatoon to put together the campaigns.
Stallion appears in the campaign modeling pieces such as the brand’s Helenca Lace Push-Up Bra and Thong, the T-Shirt Bra and Booty Short and the Balconette Bra and Side Tie Undie.

Megan Thee Stallion for Savage x Fenty 
Savage x Fenty

“Meg is the energy we were looking for,” Rihanna said in a statement. “She is a risk taker with an attitude, character and personality.”
The musician’s appointment as Savage x Fenty brand partner comes after Stallion helped launched the brand’s TikTok account in April with the #SavageChallenge, where she’s seen modelling the brand’s lingerie while dancing along to her hit song. The challenge has since gone viral on the social media platform, with the hashtag recording nearly 800 million views.
Read more here:
Megan Thee Stallion Is a Scholar With Dreams of Giving Back
3 Ways Rihanna Electrified

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Justice League flop is being re-cut by Zack Snyder after fan campaign

Three years after the original Justice League film came out, Zack Snyder says he is cutting his own version of the movie.
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Local Move Your Way Campaign Kicks Off in Streator, Illinois

In 2020, ODPHP is working with 8 pilot communities to implement the Move Your Way campaign on the local level, using the Move Your Way Community Playbook.

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SPECIAL NEWS BULLETIN!-http://www.acrx.org -As millions of Americans strive to deal with the economic downturn,loss of jobs,foreclosures,high cost of gas,and the rising cost of prescription drug cost. Charles Myrick ,the President of American Consultants Rx, announced the re-release of the American Consultants Rx community service project which consist of millions of free discount prescription cards being donated to thousands of not for profits,hospitals,schools,churches,etc. in an effort to assist the uninsured,under insured,and seniors deal with the high cost of prescription drugs.-American Consultants Rx -Pharmacy Discount Network News-
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Giorgio Armani Taps Charles Leclerc for Made to-Measure Campaign

GETTING UP TO SPEED: The Armani Group reopened stores in Italy on Monday, and released a new advertising campaign.
Charles Leclerc is the new face of the Giorgio Armani Made to Measure spring 2020 ads. This marks the first time the 22-year-old Monégasque racing driver, currently competing for the Ferrari stable, fronts a fashion campaign.
“Charles Leclerc is a very promising racing driver. He has achieved considerable success despite his young age, and this is an indication of his will and determination, as well as his obvious talent. He is fresh-faced and has an energetic physical presence that my Made to Measure collection enhances and matches well,” Armani said.
Photographed by John Balsom in Saint-Tropez before the COVID-19 outbreak, Leclerc appears in a range of cinematic black-and-white images, which debuted in Italian printed media on Monday.

Charles Leclerc fronts the Giorgio Armani Made to Measure spring 2020 ad campaign. 
John Balsom/Courtesy Photo

Launched in 2006, the Made to Measure service is available at the Giorgio Armani stores globally.
Born in 1997 in Monaco, Leclerc won the GP3 Series championship in 2016 and the FIA Formula 2 Championship in 2017. Last year, he joined Scuderia Ferrari and became the second-youngest driver to qualify in pole position in Formula

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Leonardo DiCaprio joins DR Congo gorilla park campaign after attack

Twelve rangers were killed in an attack on Virunga National Park in DR Congo last month.
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PrettyLittleThing’s #StayAtHome Campaign Earns $4.7 Million in MIV

PrettyLittleThing’s Instagram campaign encouraging followers to stay home during the coronavirus seems to have paid off.
Launchmetrics is reporting that the fast-fashion e-tailer earned $ 4.7 million in Media Impact Value from March 15 to May 1. During that time period, PrettyLittleThing ran an Instagram campaign, #StayHomeWithPLT, that garnered 214 placements. The company generated a total of $ 3.3 million in MIV through its own Instagram, where it repurposed influencer content.
Like other fast-fashion e-tailers, PrettyLittleThing leans heavily on influencer relationships for its marketing and social media strategies. According to Launchmetrics’ report, influencers accounted for $ 1.3 million of PrettyLittleThing’s total MIV.

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💕 #StayHomeWithPLT 💕 We are living for these living room LEWKS 😍🙌 Tag your at home PLT ‘fits using the hashtag #StayHomeWithPLT for a chance to be a featured ✨ 🔍 Search to shop 👇 1️⃣ CMK8791 2️⃣ CME1050 3️⃣ CME0317 4️⃣ CMK7937 5️⃣ CMK0652 6️⃣ CMB2382
A post shared by FASHION • BEAUTY • LIFESTYLE (@prettylittlething) on Mar 25, 2020 at 8:17am PDT

Tia Lineker was the brand’s top creator. She shared a look book video to her IGTV channel that racked up more than 61,000 views. The video earned $ 156,000 in MIV — PrettyLittleThing’s

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Gucci Taps Lu Han, Chris Lee, Ni Ni and Song Yanfei for 520 Campaign

LONDON — Gucci is launching a series of digital campaigns targeting the 520 Chinese Valentine’s Day, as 520 sounds like “I Love You” in Mandarin.
Brand ambassadors Chris Lee and Ni Ni will join popular idol Lu Han and Song Yanfei, and four other friends of the house to spotlight GG monogram outdoor, a timely setting for post-coronavirus China, as people begin to go out and travel again.
The campaign will be gradually rolled out on major Chinese social platforms, including Weibo, WeChat, Shipinhao, Xiaohongshu and TikTok. Each platform will have slightly different visuals and tone of voice to drive engagement. Dionysus, 1955 Horsebit, GG Marmont and Ophidia are key items in this campaign.
On Weibo, celebrities will share their encounter with the brand in a radio show format, while WeChat content focuses on the connection between the GG monogram and the idea of love. Readers will be able to participate by sharing their own stories. Gucci’s TikTok videos will be more Gen-Z friendly. The brand launched on TikTok’s China edition last week and has become one of the most followed luxury brands on the platform.

Lu Lan stars in Gucci’s 520 campaign for China. 
Courtesy Photo

Lu Han’s 520 campaign, first published on Thursday evening on

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‘If it goes, it’ll be hard to replace’: Frank Turner on the Save Our Venues campaign

Frank Turner is aware there are many causes vying for donations and support as lockdown in the UK continues.
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Campaign launched to tackle coronavirus fraudsters

People are being urged to report coronavirus scam emails to the government as part of a new campaign.
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Liam Payne’s mother gave him ‘a clip around the ear’ when she saw his racy underwear campaign

The 26-year-old singer stars in the Hugo Boss ads with Victoria’s Secret model Stella Maxwell but Liam admitted his mum Karen was not impressed when she first saw the sexy shots.
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Sioux City Launches Local Move Your Way Campaign with Winter Kickoff

In 2020, ODPHP is working with 8 pilot communities to implement the Move Your Way campaign on the local level, using the Move Your Way Community Playbook.

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SPECIAL NEWS BULLETIN!-http://www.acrx.org -As millions of Americans strive to deal with the economic downturn,loss of jobs,foreclosures,high cost of gas,and the rising cost of prescription drug cost. Charles Myrick ,the President of American Consultants Rx, announced the re-release of the American Consultants Rx community service project which consist of millions of free discount prescription cards being donated to thousands of not for profits,hospitals,schools,churches,etc. in an effort to assist the uninsured,under insured,and seniors deal with the high cost of prescription drugs.-American Consultants Rx -Pharmacy Discount Network News-
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David Beckham backs meals campaign for coronavirus key workers

David Beckham is supporting a campaign to provide meals for key workers and healthcare staff during the COVID-19 pandemic – and has also spoken about the benefits of exercise during lockdown.
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App offers $1m reward to anyone who can prove it was part of smear campaign

Popular video messaging app Houseparty is offering a $ 1m (£811,000) bounty to anyone who can prove it has been targeted by a commercial “smear campaign”.
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Lady Gaga’s dad ends restaurant crowdfunding campaign over backlash

He was accused of owing Metro-North bosses $ 260,000 (£209,000) in outstanding rent and fees.
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Fine Jewelry Brands Launch #Linked Campaign in Support of No Kid Hungry

The fine jewelry community has united for an online campaign, #Linked, to help feed U.S. youths left vulnerable after nationwide school closings due to coronavirus concerns.
“Nearly 22 million low-income kids from communities across the country rely on the free and reduced-price meals they receive at school,” according to Share Our Strength, a Washington, D.C.-based nonprofit that works to solve hunger and poverty around the world.
The organization runs No Kid Hungry, a national program focused on feeding children in need, and is currently supporting the U.S. Department of Agriculture in providing “flexibility in how kids access meals during this time and for Congress to make sure [Supplemental Nutrition Assistance Program, which supplies nutrition benefits so those in need can buy healthy foods] is maximized for struggling families.”
Alison Lou, Irene Neuwirth, Ana Khouri, Jenna Blake, Deborah Pagani, Andrea Fohrman, Sarah Hendler, Maya Brenner and Jacquie Aiche are among the growing number of more than 40 fine jewelry designers, from New York City to Los Angeles, who have come together to help fund the initiative by donating a portion of their sales to the cause.
“There were no parameters, it was just a call to action,” said public relations agency founders Danielle Gadi of

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FDA Launches Nutrition Facts Label Education Campaign

Claudine Kavanaugh, PhD, MPH, RD Director, Office of Nutrition and Food Labeling, Center for Food Safety and Applied Nutrition, U.S. Food and Drug Administration

News & Events
SPECIAL NEWS BULLETIN!-http://www.acrx.org -As millions of Americans strive to deal with the economic downturn,loss of jobs,foreclosures,high cost of gas,and the rising cost of prescription drug cost. Charles Myrick ,the President of American Consultants Rx, announced the re-release of the American Consultants Rx community service project which consist of millions of free discount prescription cards being donated to thousands of not for profits,hospitals,schools,churches,etc. in an effort to assist the uninsured,under insured,and seniors deal with the high cost of prescription drugs.-American Consultants Rx -Pharmacy Discount Network News-
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German Films Unveils Six Screenwriters Taking Part in Face to Face Campaign (EXCLUSIVE)

German Films, the agency that promotes German cinema around the world, has unveiled the participants of the fifth edition of its Face to Face With German Films campaign, which this year is dedicated to screenwriters. The writers chosen for Face to Face, which “turns the spotlight on the most influential names in the German audiovisual […]

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Internet-connected bunny Nabaztag is back for a second crowdfunding campaign

Internet-connected bunny Nabaztag is back for a second crowdfunding campaignViolet, the developer behind Nabaztag, resurrected the adorable internet-connected bunny last year with the help of a crowdfunding campaign. Now, Violet is appealing to those who can't resist cute robots yet again to raise funds for a new batch of the TagTagTag board — a custom board that breathes new life into its interactive creation that was first released in 2005 if paired with a Raspberry Pi. It gives the robot access to new services, such as weather, local speech recognition and ear-based Tai Chi.



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President Donald Trump Attacks “Wiseguy” Brad Pitt and Parasite at Campaign Rally

Brad Pitt, Donald TrumpThe 2020 presidential elections are well underway and while most would expect President Donald Trump to be leveling attacks at Democratic front-runners Bernie Sanders or Pete Buttigieg, he’s…

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Joe’s Jeans Teams Up With Erin and Sara Foster on Capsule, Campaign

Joe’s, the premium denim lifestyle brand, has partnered with writers and actresses Erin and Sara Foster on a capsule collection and ad campaign.
The sisters were lensed in Malibu, Calif., by Mike Rosenthal, and styled by their sister, Jordan Foster. The ads break today.
In addition to appearing as the faces of the brand, which is sold at retailers such as Bloomingdale’s, Saks Fifth Avenue, Neiman Marcus and nordstrom.com, as well as Joe’s freestanding boutiques and joejeans.com, Erin and Sara Foster will introduce a capsule collection as part of the spring 2020 line.
The sisters infuse their personal styles under the label “Favorite Daughter for Joe’s.” The collaboration will include each of the sister’s favorite fitting jeans: The Sara, a super high-rise skinny, and The Erin, a high-rise straight. Both fits will be offered in three washes. The collection will include their versions of the “perfect cargo pant,” and a range of additional sportswear. Retail prices range from $ 98 to $ 298 and the capsule will launch in late April.
Suzy Biszantz, chief executive officer of Joe’s Jeans, said this latest partnership is an example of the company’s commitment to evolve the brand with fresh concepts and collaboration.
“Stemming from the strategic plan we created three

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Nikita Dragun Spoofs Classic Rom-coms in New Benefit Campaign

Nikita Dragun is tapping into her inner thespian for Benefit.
The influencer and Dragun Beauty founder stars in Benefit’s newest campaign, “Love Archually,” a spoof on the popular 2003 rom-com “Love Actually.” Influencers are a “key part” of Benefit’s marketing strategy, said Bernadette Fitzpatrick, Benefit’s head of marketing — WWD has reported on Benefit’s investment in influencer trips — which is why it cast Dragun, a long-term partner of the brand. The campaign promotes two of Benefit’s best-selling brow products: Precisely, My Brow Pencil and Gimme Brow+.

“As a brand, brows are a huge focus for us and our goal is to be the number-one brow brand,” Fitzpatrick said. “Influencers are a key part of our marketing strategy and our tag line is laughter is the best cosmetic. Our approach to makeup is that it should be fun, easy, and we want to provide people with an instant beauty solution. This campaign is the perfect combination of those three things.”
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James Charles to Make VidCon Debut
‘Queer Eye’s’ Karamo Brown Gets Into the Business of Balding
Beautyblender’s Concealer Launch Strategy? Keep Your Harshest Critics Close

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The Bachelor’s Peter Weber Defends Victoria Fuller From Modeling Campaign Backlash

Victoria Fuller, The BachelorThe Bachelor’s Peter Weber is standing by Victoria Fuller, despite the controversy surrounding a modeling campaign she was involved in.
As viewers of The Bachelor already know, the…

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Cosmo Magazine Pulls The Bachelor Cover Due to Victoria F.’s White Lives Matter Campaign

Victoria Fuller, The BachelorThis letter from the editor is hot off the presses.
Tonight’s group date on The Bachelor took Peter Weber’s suitors to Costa Rica, where the ladies were asked to pose in their…

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Hans Unveils Campaign to Win "America's Got Talent"

The "AGT" season 13 quarter-finalist returns to NBC in an effort to win your vote on "The Champions." See him score brownie points with Heidi Klum!
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Ads invade Byte with a campaign from Nike

Ads invade Byte with a campaign from NikeLike it or not, the Vine revival app Byte is bringing in a staple of modern social networks: prominent ads. The looping video app has launched its first ad campaign with Nike, which is running a rathe conspicuous "Self Hail Mary" sponsored section alongside the usual categories. It's easy to avoid watching the videos if you don't particularly care for them, but there'll be no doubt that Nike paid for obvious placement.



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Brioni Unveils Spring 2020 Campaign Fronted by Brad Pitt

MILAN — Brioni is taking the collaboration with brand ambassador Brad Pitt one step further.
The Rome-based men’s wear brand unveiled on Friday its spring 2020 campaign fronted by the American A-lister actor and producer and WWD has learned that it will also release a Brad Pitt signature line of exclusive items, including a limited-edition suit and tuxedo featuring a customized label. A Brioni spokesperson confirmed the rumor. The first limited-edition styles will be unveiled in the second half of 2020.
Pitt most recently wore Brioni as he accepted his Golden Globe award as supporting actor for his role as aging stuntman Cliff Booth in Quentin Tarantino’s “Once Upon a Time in Hollywood.” He has often appeared on the red carpet sporting the brand’s tailoring, such as black bespoke tuxedos both at the Cannes Film Festival and the Venice Film Festival last year.
Commenting on the campaign, Brad Pitt said, “I’ve always admired Brioni’s elegant and timeless designs,” Pitt said of the black-and-white campaign, lensed in Los Angeles by Mikael Jansson. “The brand embodies creativity, quality and excellence.”
The “Tailoring Legends” campaign with Pitt marks Brioni’s 75th anniversary celebrations. He succeeds fellow Hollywood legends Pierce Brosnan, Anthony Hopkins and Samuel L. Jackson in the role.
The campaign bows

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EXCLUSIVE: J.Lo Stars in Versace Spring Campaign

MILAN — After closing the Versace spring 2020 runway show in a reimagined version of the iconic plunging jungle print dress she wore to the Grammy Awards in 2000, it’s no surprise that Jennifer Lopez posed for the brand’s new advertising campaign, which will be globally unveiled today.
J.Lo is the protagonist, along with Kendall Jenner, of a series of images shot by Mert Alas and Marcus Piggott.
Immersed in a tech-driven environment, they were captured typing their names into the search bar as a metaphor of today’s concept of self-identity, which through the use of social media can be carved by choosing what to share with followers. In the pictures, both Lopez and Jenner don sculpted evening dresses, as well as jungle-printed separates.
“In terms of my career, the Jungle dress really marked a moment in time. To me, Versace represents empowerment and putting something beautiful out into the world,” Lopez said. “It’s a dream to collaborate with my friend Donatella [Versace] again on this gorgeous campaign and to create something new and fresh out of a piece of iconic fashion history.”

Versace spring 2020 advertising campaign 
Courtesy Photo

It’s no surprise the designer chose to celebrate the digital era in the new ads, given that J.Lo’s

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Cystic fibrosis boy from Hull gets new drug after campaign

Seven-year-old Olly can now get Orkambi after the NHS struck a deal with the manufacturer.
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Kristen Stewart Hops to It in Chanel’s Spring Campaign

“The clothes feel activated. You’re meant to do something in them, not just sit and look pretty,” Kristen Stewart says about Chanel’s spring-summer collection. And so she hopped on a trampoline for photographer Jean-Baptiste Mondino, who captured her mid-air for the French brand’s latest advertising campaign, slated to break Jan. 1 in European titles.
“I like her sparkling tomboy side,” enthused Mondino, who has also shot fragrance campaigns for Chanel starring Gaspard Ulliel and Vanessa Paradis.
A brand ambassador since 2015, and the face of Gabrielle Chanel perfume and Noir et Blanc de Chanel makeup, Stewart currently appears in the Benedict Andrews biopic “Seberg” about French actress Jean Seberg, which Chanel designer Virginie Viard cited as an inspiration for her spring fashion proposal, paraded on a set of Parisian rooftops.

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General election 2019: Viral videos about the NHS dominate the digital campaign

Videos about the NHS received the highest views and shares on social media platforms.
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Lauren London Honors Nipsey Hussle in Puma’s “Forever Stronger” Campaign

 Lauren London, Nipsey HussleShe’s staying strong.
Lauren London is turning her pain into a movement and continuing what Nipsey Hussle started. The actress, who lost the father of her children in late March…

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Trump campaign portrays president as Marvel supervillain Thanos

Donald Trump’s campaign team has released a video portraying the president as supervillain Thanos from the Marvel comics films.
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Indian nationalist party to campaign in UK against Labour

Supporters of India’s governing nationalist party the BJP will be actively campaigning for Conservative Party candidates against the Labour Party during the general election.
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Kate Moss’ Teenage Daughter Is Following in Her Footsteps With New Beauty Campaign

Kate Moss, Lila Moss, Celebrity Kids at Fashion WeekThe apple doesn’t fall too far from the tree!
It’s clear good looks and modeling skills run in Kate Moss’ family. Case in point? 17-year-old Lila Moss is following in her…

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Biggest NHS flu campaign under way

Nearly half the UK population is being offered a winter flu vaccine – with all primary school pupils eligible for the first time.
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Sentaler Unveils 10-Year Anniversary Campaign

Bojana Sentaler has achieved a milestone with Canadian luxury outerwear brand Sentaler.
On Thursday night, the designer celebrated the brand’s 10-year anniversary at the EY Tower in Downtown Toronto, where she unveiled the Sentaler X campaign with Canadian model Danielle Knudson and revealed the launch of men’s outerwear.
“To be celebrating 10 years is incredible,” Sentaler said. “The current collection for fall 2019 is the largest collection to date with a lot of references to previous styles and accent colors. Coats that were in fashion 10 years ago are still in fashion today. It’s really nice to see how diversified the collections are and can be worn by so many different women.”
A few of the different women Sentaler is referring to include British royals Kate Middleton and Meghan Markle and Canada’s First Lady Sophie Grégoire Trudeau, who have been spotted in the brand in recent years.
“One of the key reasons for the high demand is the fit,” Sentaler said. “It’s really important to me that the coats have a high visual appeal, but at the same time are very functional and comfortable.”
Sentaler launched the outerwear label in 2009 after meeting Karl Lagerfeld in Dubai. He encouraged her to follow her childhood passion

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Tula Launches Social Media Campaign With Body Positivity Influencer Mik Zazon

Tula is continuing its mission of body positivity and empowerment through a new social media campaign.
The probiotic-based skin-care brand is launching a 30-day challenge to encourage followers to take small actions to improve their own self-confidence. Tula is continuing its relationship with body positivity influencer Mik Zazon for the campaign.
“I was actually a health and weight-loss coach and behind the scenes on social media, I was struggling with multiple eating disorders, depression and anxiety,” Zazon said. “It all came to the surface and I realized I couldn’t do it anymore. I dropped all of my sponsorships and had no income and I decided instead to take people on this journey of recovery for me, and Tula was one of the first brands to reach out to me during that whole process.”

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I used to hear my acne scars speak to me when I would wear more revealing shirts.⁣ ⁣ Every time I would pass by someone my skin would say, “Mik, they are looking at you. They think you are disgusting. Cover me up. I want to hide.”⁣ ⁣ It’s taken a decade for me to fully embrace the skin I’m in.⁣

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Rhone Seeks to Highlight Outstanding Men in New Outliers Campaign

Rhone has tapped Philadelphia Eagles wide receiver Nelson Agholor, surfer Garrett McNamara, NFL trainer Tareq Azim and wakeboarder Steel Lafferty to be the faces of its inaugural Outliers campaign.
Nate Checketts, Rhone’s cofounder and chief executive officer, said the company has been hesitant to take the route of many other brands that zero in on an athlete, pay him or her a fee and then hope that person connects with the consumer they’re trying to attract. “We wanted to focus instead on making the best product we could,” he said. “But we found that people want a representation of the embodiment of a brand.”
So he sought out men that he believed excelled at their craft and stood out in their fields. Rather than calling them ambassadors, Rhone opted to borrow a title from the Malcolm Gladwell book “Outliers” about high achievers.
The men will be featured in marketing materials for the brand on its web site as well as through social media and e-mails outreach. They will contribute to the brand’s blog, The Pursuit, where they will share tips and advice to encourage others.
McNamara said he’s been “a longtime fan of Rhone and am honored to partner with a brand that I

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Kim Kardashian West Uses Real Women in Skims Solutionwear Campaign

Kim Kardashian West is keeping it real. 
Her new lineup of Skims Solutionwear models is out and it includes real women — like former inmate Alice Marie Johnson.
“Look at the most amazing model ever @AliceMarieFree modeling for @Skims launching September 10!” Kardashian West tweeted Friday, with a video of Johnson in the Skims Sculpting Bodysuit. 

Look at the most amazing model ever @AliceMarieFree Modeling for @skims launching September 10! pic.twitter.com/o7aO8YPJfa
— Kim Kardashian West (@KimKardashian) August 30, 2019

 
Kardashian West found out about Johnson and her story by way of social media in 2017. The sixtysomething Tennessee woman had been sentenced to life in prison plus 25 years without the possibility of parole in 1996 on nonviolent drug charges.
According to a representative for Kardashian West, “Kim was moved to take action.” The reality star and entrepreneur even paid a trip to the Oval Office to ask President Trump to grant Johnson clemency. Johnson was freed on June 6, 2018. 
Now Johnson is making her modeling debut. 

Kim Kardashian West uses real women in her Skims Solutionwear campaign, including former inmate Alice Marie Johnson. 
Courtesy

“This shapewear makes me feel free,” Johnson said in the video. “This shapewear makes me feel that I can walk into the store, that

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Social Media Has a Lot to Say About Nars’ Phallic Lipstick Campaign

Nars is taking risqué marketing to the next level.
The 25-year-old beauty company, best known for its Orgasm blush — among other shade names that are sexual innuendos — has social media abuzz over its newest campaign.
Nars posted the raunchy video — which shows a nude lipstick melting into the phallic shape — to its Instagram account with the caption: “When the nudes keep you up all night.” Social media was quick to react, with many expressing their shock at the campaign. Model Chrissy Teigen, for one, poked fun at the campaign on her Twitter account.

honestly in love with this color and now I must have it to soften my boner
— christine teigen (@chrissyteigen) August 12, 2019

“The View” cohost Meghan McCain for another, responded to the video campaign, claiming the brand’s blush is her favorite to use.

It’s my favorite blush 😕
— Meghan McCain (@MeghanMcCain) August 12, 2019

Beauty influencers, including Nicolette Mason and Manny Gutierrez, have also reacted to the campaign, praising the brand for its unique marketing.

Francois Nars is our sex positive makeup king!!!!
— nicolette mason (@nicolettemason) August 12, 2019

Honestly I live for NARS branding lol ❤️ #orgasm
— Manny MUA (@MannyMua733) August 13, 2019

While some are amused by Nars’ marketing tactic,

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EXCLUSIVE: Billie Eilish Fronts MCM Campaign

PARIS — MCM has tapped American artist Billie Eilish to front its fall 2019 campaign.
The 17-year-old “Bad Guy” singer, whose album “When We All Fall Asleep, Where Do We Go?” hit number one in the Billboard 200 on the week of its release, appears in a series of digitally collaged analogue shots by South African photographer Lea Colombo, mixing MCM accessories such as bucket hats and bum bags with slouchy tracksuits and oversize parkas.
“For me she’s a bit of a role model for younger generations, even though she would probably hate the word,” MCM global creative officer Dirk Schönberger told WWD.
“I’ve seen her play concerts and…she tells her fans to be themselves without holding back,” continued the designer, who joined the German brand in October after spending eight years as creative director of Adidas.
“This is such a strong message at a time where uniformity is somehow on the rise. She’s a game-changer: Not only is she disruptive, but it also feels like she can’t be corrupted. It’s not a marketing trick: She is that person. She really stands out in the current music scene.”
The campaign, which also features hip-hop artist Childish Major and will hit all the brand’s communication channels starting

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Ariana Grande Is the Definition of Glamour in Her First Givenchy Campaign Photos

Ariana Grande, 2018 MTV Video Music AwardsAriana Grande is taking her role as the face of Givenchy very seriously.
The “Thank U, Next” singer revealed the ultra-glamorous and fashion-forward first photos from the…

E! Online (US) – Fashion Police

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Giorgio Armani Taps Kate Moss for Fall Ad Campaign

ARMANI’S FIRST: There’s a first time for everything. Despite the fashion longevity of Kate Moss, the model has never fronted a Giorgio Armani campaign. This is changing with the Italian designer’s fall ads for his namesake brand. Armani has tapped Mert Alas and Marcus Piggott, who have already collaborated with him in the past, to photograph Moss, who sports a new hairdo — a sleek, straight, fringed bob in a very light shade of blonde.
 

Kate Moss in Giorgio Armani’s fall campaign. 
Mert Alas and Marcus Piggott

 
The photographs are in both black and white and color — emphasizing the collection’s “Rhapsody in Blue” theme, as Armani called it, after the Gershwin song.
The set is minimal, with a focus on the clothes and on Moss, in sync with the designer’s belief expressed earlier this year: “It’s time for elegance again.”
“A first-time interpreter of the Armani style to which her feisty, free-spirited sensual presence is brought to bear, Kate Moss stands out as a woman of singular beauty, whose personality and energy decisively set her apart from the fleeting fads of the moment,” said the company. The campaign will bow next week.
Models Daisuke Ueda and Thijs Stenneberg appear wearing the label’s men’s line. For the

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JW Anderson Taps Julie Greve to Shoot Spring Campaign

A FRESH FACE: Jonathan Anderson has always seen his role both at JW Anderson and Loewe as a “cultural agitator” as much as designer.
A longtime champion of photography and pushing the boundaries of image-making, he launched the “Your Picture/Our Future” project last year, in a bid to shine the spotlight on the new generation of photographers.
Now he has tapped Julie Greve, one of the winners of the competition, for his latest spring 2019 campaign, which will be released this week.
The campaign, dubbed “Jagged Whispers Ashore” includes a series of black-and-white images that have a nostalgic, raw feel to them, as well as a film shot by Greve. She worked alongside Anderson, stylist Benjamin Bruno and the creative agency M/M Paris to conceptualize the images and film.
Greve, who is U.K.-based, was one of three winners of Anderson’s “Your Picture/Our Future” photography competition. She also worked on the brand’s fall 2018 campaign alongside the other two winners.
As part of the initiative, which is supported by Prince Charles’ charity The Princes Trust, Anderson was flooded with more than 1,800 submissions from young, 18- to 30-year-old imagemakers. He selected three winners and curated an exhibition in Covent Garden last May, to showcase some of

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Lourdes Leon Appears in Miu Miu’s New Ad Campaign

MIU MIU’S GIRLS: Miu Miu has tapped Madonna’s daughter Lourdes Maria Ciccone Leon to front the brand’s spring 2019 ad campaign.
British photographer David Sims portrayed Leon in the backseat of a car against a blurred cityscape. Other images feature actresses Juliette Lewis, Maya Hawke, Zazie Beetz, and Chinese model Du Juan aboard coaches and buses.
This is not the first time Leon fronts a fashion campaign as she was tapped as one of four models for the images of Stella McCartney’s Pop fragrance in 2016.
The 22-year-old Leon also recently walked her first runway show last September during New York Fashion Week, appearing on the catwalk of Gypsy Sport.

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PETA Taps Singer Joss Stone for Latest Campaign Protesting the Use of Exotic Skins

LONDON — People for the Ethical Treatment of Animals has tapped the British singer Joss Stone to appear in its campaign against the use of exotic skins for fashion.
Shot by Andrzej Dragan, Stone is portrayed with tears in her eyes and her body is painted to resemble the skin of a crocodile.
The release of the images follows a series of actions taken by the organization to prevent practices in the alligator farms known for supplying Hermès-owned tanneries.
“We don’t need to steal animals’ skin for fashion, and we’re grateful that Joss has joined us in sending this message,” said Elisa Allen, PETA associate director.
After an undercover investigation, PETA exposed what it condemned as acts of cruelty to animals at two alligator farms in Texas. A video posted on PETA’s YouTube channel shows the alligators at the facilities being kept in severely crowded pits and being cut open live.
“I hope when people see footage of what happens to crocodiles and alligators killed for their skin to be turned into handbags, they’ll join me in leaving wildlife out of their wardrobes,” said Stone.
PETA filed complaints against both the Texas Parks and Wildlife Department in Anahuac, Tex., in June. The actions taken resulted in

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​Feels Like Family: Victor Glemaud’s Guerrilla Campaign

The NYC-based designer is back with a DIY postering campaign and a new line of unisex knitwear.

Style – Esquire

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Harrods Unveils Men’s Wear Campaign, Cover to Cover

TOP MAN: Harrods has unveiled its first storewide men’s wear campaign in response to a market category that has grown “beyond comprehension,” according to Jason Broderick, the store’s director of men’s wear, sports and fine watches.
Harrods Man Cover to Cover is a storewide takeover that includes all departments ranging from luxury and tailoring to contemporary and active.
For the first time, the October issue of the biannual Harrods Man Magazine will have 12 covers, created by Tom Ford, Burberry, Gucci, Valentino, Prada, Hennessy, Louis Vuitton, Ermenegildo Zegna, Corneliani, Paul Smith, Giorgio Armani and Brioni.
Each of the covers will have their own window at Harrods, facing Brompton Road.
Throughout the month, there will be a series of in-store events and personal appearances. There will also be exclusive capsule collections from Burberry, Balmain, Giorgio Armani, Neil Barrett, Dsquared2 and Givenchy, and limited-edition pieces from Fendi, Moschino, Christopher Kane, Versace, Balenciaga and 3.1 Phillip Lim.
Broderick told WWD the men’s wear category “has evolved beyond comprehension and the drive from our customers to embrace this new world has led us to further expand our footprint of men’s wear in the store. The story-telling of men’s wear has become so prolific that we felt now is the

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Donald Trump Discusses Ties With David Herzka at Campaign Event

ONLY IN AMERICA: Opportunistic designer David Herzka really tied one on with Donald Trump Sunday morning, but not in the colloquial sense. During a rise-and-shine breakfast at the Long Branch, N.J., home of his daughter Ivanka’s in-laws Seryl and Charles Kushner, Trump mingled with 100 or so of their inner circle. “It was pretty low-key. But he’s very serious and believes in what he’s doing,” Herzka said. “Everyone felt he’s really a potential contender.”
The Kushners’ enterprising son, Jared, made the rounds with Ivanka, but another power couple — his venture capitalist-skilled brother Joshua and Karlie Kloss — were not on the scene. Trump’s son-in-law no doubt has his reserve of potential campaign supporters as owner of Kushner Properties and the New York Observer.
Herzka, who started his direct-to-consumer online neckwear line David Fin earlier this year, showed his own moxie by having a word with The Donald and giving him a tie in what he thought would be the candidate’s favorite colors — red, white and blue. Herzka told Trump about the Battery Park-based start-up that makes all of its ties in the U.S. and donates $ 5 of each $ 85 sale to Hiring Our Heroes, a nonprofit that helps veterans find

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Despicable Fat-Shaming Campaign Aims To Reveal People’s ‘#ThinnerBeauty’

“No shaming please. No hate speech please.”

That’s what was written in the About section in a new “skinny acceptance” campaign called Project Harpoon before it was taken down from Facebook. The “campaign” photoshops images of plus-size women to make them look skinnier.

And yes, it’s wildly problematic. 

The creators of Project Harpoon describe the project on Instagram as a “movement” that asks people to support “being in shape and not feeding into obesity.” The images include plus-size celebrities, models and everyday people.

It’s fat-shaming at its ugliest. 

Under the misguided mission that the project is showing everyone’s “#ThinnerBeauty,” Project Harpoon’s now-defunct Facebook page described the campaign as being “dedicated to showing both sides of modern day beauty.”

“In current societal fashion, a recent trending surge of ‘pro-obesity’ and ‘fat acceptance’ have paved the way for many people to renounce exercise and personal healthcare in general,” the page’s description read. “The page aims to only show that being skinny is okay as well! Skinny shaming is not okay.”  

(Quick reminder: No one is shaming skinny people by highlighting fat or plus-size bodies. We highlight fat and plus-size bodies because they’re rarely represented in pop-culture and are stigmatized in real life.) 

Before the campaign’s account was removed from Instagram, the photoshopped posts included horrible captions beneath each image.

“From runaway freight train to fashion week NYC runway model, she’s got some potential,” one caption read beneath an image of a plus-size woman on a runway next to the same image photoshopped to make the woman look much slimmer. 

Another Instagram post featured a photoshopped image of a plus-size woman wearing a feminist t-shirt, with the caption: “If you’re a feminist, you should at least be in shape so you can attend the protests, not get stuck in the parking garage!”

The campaign was originally discovered on Facebook on Aug. 19, but it looks like both Facebook and Instagram have removed the project’s page. Before being removed from the two platforms, Project Harpoon had over 2,500 Instagram followers and had gained momentum on Facebook after Facebook Newswire posted it on their page.  

Instagram confirmed to The Huffington Post UK that Project Harpoon’s account was disabled for violating their bullying policy. 

After being kicked off the other two social media platforms, Project Harpoon moved to Twitter and Reddit to photoshop images of women (and a few men) without their permission

The images include celebrities such as Melissa McCarthy, Rebel Wilson, Meghan Trainor and plus-size models Tess Holliday and Ashley Graham.  

Many people have criticized the project as peak fat-shaming and blatantly offensive. Among those horrified by the project is plus-size model and outspoken body love activist Tess Holliday who’s own images were wrongfully photoshopped.  

“It’s abominable that this [Facebook page] is using my image without permission to promote themselves,” Holliday told E! News. “This kind of hit piece is exactly why I started #EffYourBeautyStandards. I am asking my followers to boycott this [page] and any others like it. Loving yourself is the most powerful message we all need to stand behind.”

We couldn’t agree more. 

Also on HuffPost: 

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Style – The Huffington Post
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Supra Marks Noiz Shoe Launch With First Print Campaign

To mark the launch of the Noiz, its new lifestyle sneaker, Supra, which was recently acquired by K-Swiss Global Brands, is introducing its first print campaign.
Titled, “Always on the Run,” the ad features skater Boo Johnson wearing the Noiz. The print campaign, which will kick off this week, coincides with a microsite and an Instagram initiative where Supra ambassadors, including photographer Humza Deas, Australian street artist Meggs, filmmaker Sergi Castellà and chef Michael Voltaggio, create their own branded content. Fans can submit photos and videos using the #AlwaysOnTheRun hashtag and the handle @SupraFootwear for a chance to win the Noiz sneakers or a free trip to New York.
“There is no one that’s more of a creative and independent spirit than the skateboarder,” said Robert “Cape” Capener, Supra’s brand president. “They are constantly on the move and have an insatiable curiosity about what’s around the corner.”
According to Capener, this campaign marks the beginning of a much larger 2016 plan, which will include celebrating the company’s 10th anniversary and a larger global push. And despite the change in ownership, Supra’s ethos remains the same, Capener said.
“From day one, we’ve said that Supra was born from skate and we are going to stick

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10 Reasons Why Having Your Campaign Poster Photo-Shopped Is A Good Thing

It’s election time in Canada and the Liberal Party of Canada has a new look for their campaign posters. They’ve been getting a lot of attention, particularly this modification of the candidate for Quebec’s LaSalle-Émard-Verdun riding’s poster, David Lametti.

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Yup, that’s the Klingon leader Gowron, the son of M’Rel and the leader of the Klingon Empire. Quite the comparison!

Lametti’s been having fun with the attention this has been getting (the man who first created the poster even has a twitter handle: @liberalgowron), and so I thought I’d ask him, in the vein of David Letterman, to give us his Top 10 Reasons Why Having Your Campaign Poster Photo-Shopped is a Good thing. Here are his answers:

10. The photo-shopped posters create dialogue. People are talking about our posters, and the Liberals invite debate, discussion and dialogue.

9. People are more creative with our posters than with the other parties. Our posters are not bland, they stand out. With that we get people who will either love them or hate them, and people are at least being creative and interactive with the liberal posters, instead of just ignoring them like the NDP or Conservative ones.

8. The humour decreases the intensity of the poster. Some people have commented that the posters look too intense. I don’t agree with that, but having some fun with them certainly balances that out.

7. Having more and better hair than I’ve had before.

6. Free publicity. Thanks @liberalgowron

5. It shows that the Liberal team has a sense of humour. We take this in stride and laugh about it.

4. Ups Canada’s potential for a strategic alliance with the Romulans.

3. My former students would say I’m a tough marker but at least I’m not a Klingon.

2. Comic con’s been calling.

1. I’d still vote for a Klingon over Prime Minister Harper.

Maybe he’ll live long and prosper.

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Comedy – The Huffington Post
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On Off Sets Crowdfunding Campaign

FASHIONABLE FUND: On Off, a London-based non-profit showcase for emerging design talent, has set up a crowdfunding initiative to boost the financial backing of its spring 2016 show season, set for September in London.
The organization, founded by Lee Lapthorne in 2003, has launched an appeal via crowdfunding site Indiegogo.com, to raise 25,000 pounds, or $ 39,000 at current exchange. Depending on the size of the contribution that donors make, they can receive perks in return for their contributions, such as tickets and backstage access to On Off shows during London Fashion Week.
On Off is also spreading news of the crowdfunding campaign through Thunderclap, a platform that will allow it to blast information about the appeal through its supporters’ social media pages if On Off reaches a goal of 250 supporters.
At the same time, the organization is making the transition to charitable status, meaning that On Off will gain access to a wider network of support and funding opportunities.
Lapthorne, who also serves as creative director of On Off, said that the On Off panel is currently selecting designers for its off schedule showcase to take place during London Fashion Week in September.
Prominent London labels including J.W. Anderson, Peter Pilotto and Gareth Pugh are among those who showcased their

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Esurance Backs Gay Marriage With ‘Equal Dreams’ Commercial And Social Campaign

Esurance is kicking off LGBT Pride Week with an all-inclusive commercial and social media campaign.

The auto insurance provider is releasing a video, #EqualDreams, in which children and gay teen guests at a June 13 wedding are asked to describe their own dream ceremonies. The responses are both inspiring and adorable.

“At my wedding day, all my friends and family and my doggies and my friends’ and family’s doggies and my cousin’s doggies…will be there, and it’s gonna be the best day of my life,” one tot proclaims. Another adds: “If my husband doesn’t like the cake, he will buy his own cake.”

The clip, which is being released ahead of what officials hope is a victory for same-sex marriage at the U.S. Supreme Court this month, takes a more bittersweet turn when one lesbian guest speaks about her own experience growing up.

Esurance Chief Marketing Officer Alan Gellman told The Huffington Post in an email that his company, which has supported LGBT Pride events since 2005, created the clip “to show, in an emotionally compelling way, our belief that all dreams should be equal.”

He added, “It’s not just a belief. As a modern company, we act on that belief through our products and insurance offerings.”

This page contains materials from The Huffington Post and/or other third party writers. PricewaterhouseCoopers LLP (“PwC”) has not selected or reviewed such third party content and it does not necessarily reflect the views of PwC. PwC does not endorse and is not affiliated with any such third party. The materials are provided for general information purposes only, should not be used as a substitute for consultation with professional advisors, and PwC shall have no liability or responsibility in connection therewith.

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Weddings – The Huffington Post
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Kate Moss’s Career-Making Calvin Klein Campaign Also Ruined Her First Love

Before Kate Moss was a household name worldwide, she was this: a scrawny, English model trying to break into the business with an Italian photographer boyfriend named Mario Sorrenti. And then Calvin Klein entered the picture.

“Calvin was clever; he saw from the pictures that it was obsession, and it really was an obsession,” she told photographer Nick Knight regarding the massive amount of photos Sorrenti was snapping of her (at the time, his professional portfolio was full of snaps he’d taken of his girlfriend, the future supermodel). The brand saw the commercial possibility and had the two shack up in a small house in order to shoot and shoot and shoot.

kate-moss-black-dress-amfar-gala

While there was artistic success, with Moss’s famous 1992 couch photo emerging and being used in an Obsession for Men campaign, the ability to mix personal and professional roles and responsibilities didn’t work well for Moss and Sorrenti—they broke up after. “When you’re in a relationship with a photographer and they start abusing that relationship and being like, ‘I want you to do this, and I want you to do that,’ it makes you go, ‘No.’ I didn’t want to work all the time.”

More Kate Moss Style Stories:
Kate Moss Spills Secrets on How She Thrift Shops
Amazing Pictures Inside Kate Moss’ Closet
There’s an Adorable Kate Moss Mini-Me Model You Must See





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Cher Has Landed Marc Jacobs’ Latest Campaign

cher-marc-jacobs-ad-black-dress

Move over, Kendall JennerCher just landed Marc Jacobs’ latest campaign (Kendall starred in spring ’15 ads). The new ad has the music icon in a long black dress and matching gloves plucked straight from the runway, with the bold red background evoking the Diana Vreeland-inspired set design from Jacobs’ show.

The image is gorgeous and just the latest in a string that’s confirmed that women of a certain age are back in a big way. Brands like Saint Laurent, Céline, and Dolce & Gabbana have all used older faces in recent campaigns, and at the moment, there’s hardly anyone hotter on a red carpet than 77-year-old Jane Fonda.

The fashion world was a little surprised when Jacobs took the raven-haired beauty as his date to this year’s Met Gala, but this ad explains everything. Well played, Marc, well played.

cher-marc-jacobs-date-met-ball-2015

More Marc Jacobs News:
Marc Jacobs Decides He’s No Longer “Appalled” by Social Media, Joins Instagram
9 Seriously Striking Things to See From Marc Jacobs’ Fall Runway
Goodbye Marc by Marc—We’ll Always Love You





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Help Improve Nail Salon Conditions By Participating In The #HandleWithCare Campaign

Ever since Sarah Maslin Nir’s piece in The New York Times exposed unsafe working conditions, abuse of workers and low wages in the nail salon industry, we’ve all been left wondering what we can do to help.

One person who’s stepped up to the plate is Pippa Lord, founder of Handle With Care. The website and corresponding hashtag has gained traction from nail artists, customers and even government officials (Governor Cuomo is a follower), who have all taken to social media to show support. Their goal is to help improve conditions not only in nail salons, but in the beauty industry as a whole.

handle with care

“I really hope that women will start thinking more about the social impact of the service industry in general,” Lord told The Huffington Post in an email, adding, “It upsets me that we let this slip and it took an article like this to bring it to light. But not every service industry will get an article like this, so what about them? What about those other cheap beauty treatments?”

Emergency measures have been taken by Cuomo to protect nail salon workers, and just this week hundreds of volunteers handed out fliers on the streets of New York informing both workers and customers of their rights.

But taking matters into your own hands has (literally) never been easier. Instagram users are encouraged to snap a photo of their nails using the hashtag #HandleWithCare to show support.

If nothing else, Lord’s efforts have opened up the conversation on a larger scale. “It’s been incredible, especially from members of the nail industry, many of whom said they’d been wanting to say something about it for so long and looking for a way to show their support,” she said.

Head to Handle With Care’s website to learn more, and if you see poor working conditions or any other violations, call the New York State Department of Labor at 1-888-469-7329.

— This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.

Style – The Huffington Post
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J.Crew Launches Save the Bees Campaign

BEE PROACTIVE: J. Crew is doing its part to help the diminishing bee population. In honor of Earth Day today, the retailer will launch a Save the Bees campaign, which will donate 50 percent of profits from an exclusive collection of T-shirts to the Xerces Society, an Oregon-based nonprofit for wildlife and its habitat. The initiative falls within J. Crew’s Garments for Good program and will offer T-shirts for women and children illustrated by Donald Robertson. The Ts will be available at J. Crew and Crewcut stores and online and will retail for $ 45 for the women’s model, $ 36 for the girls’ T-shirt and $ 29.50 for the boys’.
More than 75 percent of the world’s 115 principal crop species are dependent on or benefit from animal pollination and in North America, bees are responsible for roughly $ 20 billion in agricultural production.

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Moms Are ‘On Fleek’ In Hefty’s Hilarious New Ad Campaign

A new ad campaign from Hefty shines the spotlight on moms. But these aren’t regular moms, they’re cool moms.

At first glance, the parents featured in the series of ads embody the cardigan sweater-wearing, PTA president trope of motherhood, but when they speak, they whip out wild party stories full of today’s teen slang — from “bae,” “FOMO,” and “on fleek” to “hangry,” “cray” and “bye Felicia.”

“Traditionally mothers are cast in one light: wholesome caregivers for their children. But the reality is moms are much more complex and multifaceted,” Hefty Cups director of marketing Lynnette Hinch says in the press release for the ad campaign. “Their social networks are extremely important to them, and time spent with friends is often a welcome escape from the drudgery of daily life. We decided to activate that sense of fun, juxtaposing their routine tasks with recaps of epic ragers from the night before.”

And what a strange juxtaposition it is.

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Frame Denim Launches First Men’s Campaign

Frame Denim has released its first men’s advertising campaign, which features model Matt Clunan wearing Le Homme, a slim-fit style.
“We instinctively gravitated to him. We felt he represented the Frame man we all want to be, or at least wish we looked like,” said co-founder Jens Grede, who started the brand in 2012 along with Erik Torstensson, Josh Levine and Nico Peyrache.
According to Grede, the campaign, which was released today, will be showcased in-store, on social media platforms, inside select independent media titles and on wholesale retailers’ e-commerce sites.
The campaign was shot by Torstensson and styled by George Cortina.
Frame Denim, which also offers women’s wear, launched its men’s collection last season with Barneys New York, Mr Porter and Nordstrom. The brand partnered with Dutch photographers Inez Van Lamsweerde and Vinoodh Matadin on a capsule collection that included a slim men’s style aptly named Vindooh.
Grede said Frame is slowly broadening the men’s denim range and expanding into other categories.
“Frame is carving out its distinct opinion in the men’s market. We are ultimately trying to dress ourselves,” said Grede.

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Watch Kendall Jenner’s Fierce Campaign for Estee Lauder

Check out Kendall Jenner’s campaign for Estee Lauder’s Little Black Primer.
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MillionaireMatch.com - the best dating site for sexy, successful singles!
MillionaireMatch.com – the best dating site for sexy, successful singles!

Quvenzhané Wallis Steals the Show Again In New Armani Junior Campaign

Quvenzhane Wallis is looking fierce in new photos for Armani Junior.
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Kim Kardashian and Kanye West Get Super Sexy in Their Brand-New Balmain Campaign

Kim Kardashian and Kanye West star in Balmain’s new spring/summer menswear campaign. See the sexy photos.
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MillionaireMatch.com – the best dating site for sexy, successful singles!

#ShareaCondom Campaign Proves (Safe) Sex Sells

2014-10-23-Tinder_datecopy.jpg

Advertisers may have found the secret to millennial marketing: ego boosting, social media, and sex. Coke’s #ShareaCoke campaign and condom manufacturer Poke’s #ShareaCondom campaign have both led to tremendous spikes in product sales and popularity, especially among young consumers.

New research determined millennials top three “wants” in life, which advertisers used to develop an effective marketing method:

Want: Identity as an important, one-of-a-kind individual.
Method: Boost ego with personalization by name or high-status label.

Want: Maximum attention on social media.
Method: Instagram a Like-worthy pic with witty caption.

Want: Sex.
Method: Get sex.

2014-10-23-condombae.jpg

Coke used this data first in their summer 2014 campaign #ShareaCoke, creating new bottles for sharing with labels specifying a name or a sentimental group, like a “Star” and “Family”. Drinkers were encouraged to share the soft drink in real life and on social media. The bottles and cans were Instagrammed at an unprecedented rate.

“I was at Target with my BFF Bev and I saw a Diet Coke with a ‘BFF’ label,” said 20-year-old University of Florida communications student Christie Boone. “Obvi I bought it, and duh I Instagrammed a pic of us with it. Triple-digit Likes and zero cals; hashtag winning.”

According to Boone, #ShareaCoke also created sexual tension across college campuses as the bottles were “an icebreaker for hot randos to meet, chat, and, you know.”

2014-10-23-condomapplegenstuart.jpg

Educators, parents, and condom manufacturers have worked to make safe sex appealing to young people for decades with minimal success – until now. Shadowing Coke’s marketing tactic, Poke’s “#ShareaCondom” campaign is enjoying similar success while also preventing unplanned pregnancy and STDs.

“We were inspired to apply the passions and talents of millennials – ego, sex, and social media – and it worked,” said human sexuality researcher Jaime Henderson, Ph.D. “Condom use is at a record high!”

“I’m thrilled about this #ShareaCondom campaign,” said high school sexual education teacher Hailee Koals. “For years we’ve been trying to make safe sex cool. Who knew all we had to do was add a hashtag?”

#ShareaCondom encourages users to share a condom with a broader range of individuals, including a “Cycling Instructor”, “Apple Genius”, and “One Night Stand”.*

“Who you decide to do is your business,” said Poke’s Chief Marketing Officer Mitchell Klump. “We just want the labels to resonate with this generation’s sexual realities.”

Sex, social media, and ego drive many of our actions, whether it’s posting a picture simply for Likes (and attention) or fulfilling a natural desire for love (and possibly attention). These are prominent cultural forces that are here to stay.

“Last night I was at Target, again, and I saw a box of Poke’s with a ‘BF’ label,” Boone said. “Obvi I bought it, and duh I’m going to use them. My boyfriend and I are Facebook official. Hashtag blessed. Hashtag share a condom!”

But while trends that spread virally on social media, such as “My New Haircut” and “Harlem Shake”, ultimately always disappear, sexually transmitted diseases that spread virally are forever. Get in the mix, #ShareaCondom.

Join the conversation using the following hashtags:
#ShareaCondom
#CondoMania2014
#SafetyFirstSTDsNever
#WrapItUpClassItUp

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*Poke’s List Of People To Share A Condom With:
Uber Driver
Tinder Date
Bae
Stuart
Apple Genius
Divorce Attorney
Da Club DJ
Dog Walker
Drug Dealer
Sex Buddy
Ex
Cycling Instructor
Landlord
Casual Sexual Encounter
Bartender
Cross Fit Bro
Neighbor
Flight Attendant
Financial Adviser
Dry Cleaner
Boss
Bodega Dude
Co-Worker
One Night Stand
Doorman

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Visual Design by Peter Jostrand
Comedy – The Huffington Post
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Teen Cancer Patient Back on the Court Thanks to Teammates’ Twitter Campaign

Tim Monette sit-inA New York high school senior’s battle with cancer led to a fight with his school this week, albeit briefly, when Tim Monette says the principal barred him from playing basketball, his great love. That’s because health issues have forced him to trade class time for at-home tutoring, which, the 17-year-old says he was told, makes him ineligible to play sports, according to school policy.



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‘Scandal’: Mellie Pleads With Olivia To Come Back And Run Fitz’s Campaign (VIDEO)

In an unexpected turn of events on the latest “Scandal,” it was Mellie who was desperate to get Olivia back on Team Fitz. She may not have liked it, but she knew that her husband was better when his mistress was in the picture.

“He needs you, Olivia,” she pleaded. “He is tired, and broken and it isn’t the job. It’s doing the job without you. He’s not alive when you’re not here. He can’t breathe when you’re not here. He doesn’t have the will to run, much less win, when you’re not here, because you … you’re everything to him, Liv.”

Buddy TV’s Kelly Schremph felt bad for Mellie during that scene, but TVLine’s Matt Webb Mitovich thought the speech did the trick — so it might prove worth it. He figures it’s just a matter of time before Olivia agrees to run Fitz’s reelection campaign.

But, as E! Online’s Jenna Mullins pointed out, there is one potential hurdle. The episode also suggested that Fitz was responsible for taking down the plan that killed Olivia’s mother.

“Scandal” airs every Thursday at 10 p.m. ET on ABC.

TV Replay scours the vast television landscape to find the most interesting, amusing, and, on a good day, amazing moments, and delivers them right to your browser.
Arts – The Huffington Post
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