Founded in 2011, Brooklyn Cloth is the trend-driven apparel line under Icer Brands, the New York City-based parent company of labels such as Bklyn Athletics, The Narrows, Wayside, NBA licensed partner brand Unk, NFL by Icer Brands, and even Apple Bottoms, the denim line cofounded by rapper Nelly.
Brooklyn Cloth was born from the minds of Icer Brands’ owner Norman Jemal and Daron Jacob, head of creative, who witnessed the movement of trends in women’s wear and saw an opportunity to speak to those trends in men’s wear as well as through elevated fabrication, textiles and patterns.
“All of our fabrics have been elevated and have dimension to them. Today, the fabrics we make and use start from the yarn level,” said Jacob. “I’ve always loved the challenge of making things truly marketable that can touch many people, and cross over demographics, price points and distribution channels. Our lives are constantly evolving and we thought our brand will continue to evolve, as well.”
Brooklyn Cloth gained notoriety from its jogger pant that retails for as low as $ 40 and complements T-shirts and tank tops that retail for between $ 18 and $ 20. It has also gained fans for its availability in
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