On January 1, 2006, the baby boomers, those individuals who were born between 1946 and 1963, started turning 60. As the largest, most health-conscious, and most appearance-conscious generation in U.S. history, this generation served as the foundation of the modern health-club industry. The initial segment of the DVD features Tammy Petersen, who details statistics for this mature clientele related to both the medical and health-club industries. She then explores the needs and expectations of this aging population and the opportunities and responsibilities created for clubs choosing to accommodate this affluent client base. Subsequently, the forum is opened for questions to an expert panel, consisting of Cedric X. Bryant, chief science officer of the American Council on Exercise (ACE), Colin Milner, CEO of the International Council on Active Aging (ICAA), and Cary Wing, executive director of the Medical Fitness Association (MFA). Among the topics covered: the baby boomers, aging successfully, exercise is medicine, defining aging, doctors and medication, and panel discussion. Produced in cooperation with the International Health, Racquet and Sportsclub Association (IHRSA).
List Price: 44.73