Norma Kamali RTW Fall 2020

“I did this sort of as a roundup,” Norma Kamali explained in the midst of her fall collection preview. “For me, resort is always the beginning — June is where we have a little baby flower and we go July, August, September. So the roundup is that these are all the fabrics and prints you should have in your wardrobe and if you wear them together at any time, it’s going to be great.” Kamali was referring to her fall array of “classic prints,” i.e., animal (zebra and leopard), check (houndstooth and glen plaid) and floral prints on her signature silhouettes, which she styled (as always) on women and men. While her women’s look book featured straightforward looks for sales, her men’s included the same looks, mashed-up stylistically as dictated by each wearer’s personal style.
The biggest news for the season was the resurgence of garments from Kamali’s 1976 OMO Gym activewear line, which she re-created in terry (a grouping she will be expanding for resort) in sporty, retro shapes with graphic logos splashed atop for fall.
WWD Critique: Amidst a plethora of prints, Norma Kamali’s fall lineup marked a resurgence of her archival activewear line, OMO Gym.
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Norma Kamali Pre-Fall 2020

For pre-fall, Norma Kamali wanted to design just plain fun ready-to-wear — accessible price-point, yes, machine washable, definitely — but fun was at the forefront of her designs. 
“Clothes that make you feel good have a lot of weight right now,” mused Norma Kamali. “There’s not much that makes us feel good in the world, but when you put something on and it makes you happy, or you feel like you want to dance it in, that’s a little bit of something…if I’m laughing or dancing, I’m OK.”
Kamali split her lineup into two distinct sections — a black, white and chrome colored set for delivery one, with happy, graphic red injected into delivery two. Classic buffalo plaid returned to her lineup alongside sequins and stripes on flirty frocks and easy-dancing separates. Versatile white shirting options felt super fresh and clean within the lineup of vivacious, functional pieces. Speaking to movement, Kamali also brought back her flowy Super Flare dress for pre-fall, after having designed “leopard-, zebra- and everything under the sun-” printed renditions from her archive specifically for the Brooklyn Museum’s upcoming exhibition, “Studio 54: Night Magic.”
Separate from the main collection, Kamali is also debuting her first array of SPF clothing through

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