Megan Thee Stallion, Rihanna Team Up for New Savage x Fenty Lingerie Campaign

Megan Thee Stallion is taking her hit song “Savage” to the next level as the new brand partner for Rihanna’s Savage x Fenty lingerie brand.
The musician appears in the company’s latest campaign, #SavageXTheeStallion, which is part of the brand’s community-led summer campaign initiative where brand partners, ambassadors and influencers create self-produced photoshoots from their homes. The brand is teaming with mixed media artist Rafatoon to put together the campaigns.
Stallion appears in the campaign modeling pieces such as the brand’s Helenca Lace Push-Up Bra and Thong, the T-Shirt Bra and Booty Short and the Balconette Bra and Side Tie Undie.

Megan Thee Stallion for Savage x Fenty 
Savage x Fenty

“Meg is the energy we were looking for,” Rihanna said in a statement. “She is a risk taker with an attitude, character and personality.”
The musician’s appointment as Savage x Fenty brand partner comes after Stallion helped launched the brand’s TikTok account in April with the #SavageChallenge, where she’s seen modelling the brand’s lingerie while dancing along to her hit song. The challenge has since gone viral on the social media platform, with the hashtag recording nearly 800 million views.
Read more here:
Megan Thee Stallion Is a Scholar With Dreams of Giving Back
3 Ways Rihanna Electrified

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Lingerie Companies Support Medical Workers During Coronavirus

Innerwear brands continue to support the ladies. 
But now, some brands — including Wacoal America and ThirdLove — are going one step further by donating free bras and underwear to nurses and other essential medical staff working in coronavirus hotspots the week starting May 6, or National Nurses Week. 
So far, Wacoal America has donated roughly 3,000 pieces — a combination of bras and panties — to workers in Philadelphia, Washington, D.C., and New Jersey, among other locations. Lingerie start-up ThirdLove distributed 1,000 pieces to nurses in New York and San Francisco. The brand is also offering extra discounts to members of the military and teachers through its e-commerce business. 
Mitch Kauffman, president and chief executive officer of Wacoal America, said the donations are “one way to show Wacoal’s appreciation to nurses and medical professionals fighting on the front lines of the health pandemic,” and to keep them feeling “comfortable and supported.” 
“We are all in this together,” Kauffman said. “And we appreciate all that they are doing.”
National Nurses’ Week begins May 6 and ends May 12, the birthday of Florence Nightingale, who is often called the founder of modern nursing. The event takes on a new meaning this year as the coronavirus continues

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Lingerie Start-up Cuup Receives $11 Million in Funding

Cuup has the virtual personal touch. 
The direct-to-consumer lingerie start-up offers shoppers the chance for a bra fitting without leaving their homes. But they don’t need to fill out an online form either. Rather, women can schedule a 20- to 30-minute video conference call with a fit therapist. 
“It’s essentially the same fit consultation that you could get when you come into our showroom in SoHo,” said Abby Morgan, one of Cuup’s four cofounders. “You’re asked to have a measuring tape and that’s all you need. The fit therapists will walk you through how to measure yourself, which is quite accurate. But it’s not just measuring yourself. It’s a conversation about understanding the importance of fit.”
From there, shoppers all over the U.S. can order their bras and underwear online. 
“One of the reasons we wanted to lean into the video conferencing is that it allowed customers who were not in New York to get fit,” added Kearnon O’Molony, another cofounder. 
“You see a lot of brands out there that have an algorithmic approach to get you into a better size, through an in-take quiz,” he said. “But they’re not really that effective. We really like the idea of marrying that human component to [our

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Luxury Lingerie Brand Coco de Mer Is Bringing People Together

Coco de Mer has perfected the craft of bringing people together. 
And it’s not just the art of bondage or seductress classes hosted by the luxury British-based lingerie brand that ties people together. It’s the act — or rather the art — of getting people to shop in real life.  
“We have some customers who have literally come to every one of the salons and just want to learn about all of them,” Lucy Litwack, owner and chief executive officer of Coco de Mer, told WWD. Other topics include how to be a better dominatrix or the art of spanking, which for roughly 95 pounds come with wine and a 20 percent off discount code. 
“What we find is that the people who attend the classes feel comfortable to ask any questions that maybe they were embarrassed to ask in a different environment,” Litwack said. “And it’s always the people you least expect who come to the salon. But it’s also very diverse. It’s all very lighthearted.” 

Coco de Mer’s new diffusion line includes a look called “The Siren.” 
Courtesy

The salons also increase sales and brand awareness. But the real-life experiences are just one way Coco de Mer, which in addition to lingerie, sells things

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Luxury Lingerie Brand Hanro Teams With The Little Market for Latest Collab

Retail companies and brands continue to rack in record sales from this year’s Black Friday through Cyber Monday shopping weekend. But Hanro is giving back — just in time for Giving Tuesday. 
The luxury lingerie and loungewear brand is the latest retailer to team with The Little Market, donating 100 percent of proceeds to the nonprofit when shoppers purchase The Little Market x Hanro lingerie bag. 
“It was a natural fit,” Hannah Skvarla, cofounder of The Little Market, said of the partnership with Hanro. “We are like-minded companies that prioritize quality and value conscious consumers.” 
The travel-size canvas bag, which retails for $ 15, is available while supplies last in Hanro’s Los Angeles and New York City stores, as well as at shop.hanrousa.com. 

Proceeds from the lingerie bag will go to support The Little Market. 
Courtesy

Skvarla, who cofounded The Little Market with reality star and entrepreneur Lauren Conrad as a way to support female artisans, said she’s thrilled with the Hanro collaboration. 
“Not only is the piece timeless, adorable and practical, but proceeds from every bag sold will provide economic opportunity to women around the globe,” she said. 
The Little Market, a 501(c)(3) e-commerce site, was started in 2013. The company opened its first retail location in the

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Livy Brings French Girl Chic to Lingerie

PARIS — French women are taking over the business world.
Lisa Chavy, founder of lingerie brand Livy, is the latest French entrepreneur to have captured the attention of an international audience, following the footsteps of Sézane’s Morgane Sézalory and Caudalie’s Mathilde Thomas.
“France is trending right now,” mused the lingerie designer over patisseries at a Parisian hotel, dispelling the myth of the French girl’s tiny appetite.
“It seems like as soon as a French woman steps up and does something different, people get on board,” she continued. “The weird thing is, you don’t really see that in fashion. Look at LVMH: not one of its fashion houses is helmed by a French woman.”
After 12 years designing for Millennial-friendly underwear brand Undiz, Chavy, who is 38, decided in 2017 to launch her own brand to fill a gap she had identified within the French market.
“The French scene is currently filled with mid-market, affordable luxury ready-to-wear brands, such as the SMCP labels (Sandro, Maje and Claudie Pierlot), who cater the 30-year-old woman with a bit of spending power,” Chavy said. “But where does this woman go to buy her lingerie? We saw this as the perfect opportunity to bring the luxury experience to an affordable

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Lingerie and Swimwear Veterans Susan DeMusis and Dora Lau Honored at HUG Gala

Plus-size lingerie, skimpy swimsuits and other unmentionables were the buzzwords of choice at the HUG Gala Wednesday evening in Midtown Manhattan. 
The annual Project Help Us Give Gala — now in its 64th year — was formed by leaders in the lingerie and swimwear industries to raise money for charity. Executives from brands like Wacoal, Lively, PVH Corp., Ross Stores and Miraclesuit all donned their finest attire as they gathered in the penthouse of 230 Fifth Avenue to mingle over fancy cocktails and the sounds of jazz singer Pucci Amanda Jhones.  
“I’m not sure who put together the gift bags, but usually it takes me a full day in the sun to turn the same shade of the lingerie that was in those bags,” Dr. Steven Flanagan, medical director at Rusk Rehabilitation at NYU Langone Health, told the crowd of more than 200 people as they nibbled on New York steak and ravioli. He was referring to the scarlet-colored, lacy thong that was a party favor. 

Guests at the 2019 Project HUG Gala in New York City. 
Courtesy

Despite the light-hearted shenanigans, the event had a serious undertone. It helped raise more than $ 200,000 for the Hassenfeld Children’s Hospital at NYU Langone and the Pediatric

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Sports Bras Are Taking Over Women’s Lingerie Collections

Sports bras are winning the lingerie race. 
Somewhere between the casualization of American fashion and the desire for comfort, sports bras have become one of the preferred bra options. In fact, in the roughly $ 12 billion to $ 13 billion North American intimates apparel market, the most growth in the last three years has been in sports bras and shapewear, according to the NPD Group. 
That could explain the rise of shapewear brands, including Commando and Kim Kardashian’s new shapewear line, along with the surge in popularity of things like bodysuits. Among the sports bra category, sales in the U.S. rose 6 percent for the 12 months ending May 2019, according to the NPD Group’s Consumer Tracking Service.

An Aerie sports bra. 
Courtesy

The research firm also found that Millennials alone⁠ — the cohort that currently captures the biggest chunk of the women’s intimates apparel market⁠ — spent about a third of their bra budgets on sports bras in 2018. Those numbers are expected to grow as Millennials and the generation behind them continue to age, spend more money and seek comfort. But it’s not just young people that want to feel unencumbered. 
“Women of all ages are finding sports bras more comfortable and a more fitting

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Former Victoria’s Secret CEO Is Helping Lingerie Start-up Harper Wilde Grow

Harper Wilde is getting a new bra⁠ — two actually. And former Victoria’s Secret chief executive officer Sharen Turney is helping make sure the lingerie brand keeps growing. 
The Los Angeles-based start-up⁠ — which previously sold just three styles of underwire bras, some with catchy quotes on the side like “Lift Up the Ladies” ⁠— is expanding its offerings to include sports bras and bralettes. 
“We really want to be able to support her through everything,” cofounder Jenna Kerner told WWD. “We want to be all of the basics, all of her foundations. But instead of just staying in typical bras, we really wanted to expand and cover her from 5 a.m. when she’s working out, to her full day of work, and into her weekend, lounging in her bralettes.” 

The pocket in the back of Harper Wilde’s new sports bras is meant to hold small things like keys or a cell phone. 
Courtesy Kelle Ramsey

The new assortment is available on HarperWilde.com starting Tuesday and comes with features like straps that adjust from the front, making them easier to reach, and pockets on the back of the sports bras so women can hold things like a cell phone, keys or a wallet while working

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Cannes Film Festival’s Most Daring Looks of All Time: From Kendall Jenner’s See-Through Dress to Madonna’s Lingerie Set

Kendall Jenner, 2018 Cannes Film FestivalIt’s that time of year when celebrities flock to France for the Cannes Film Festival.
This year, everyone from Selena Gomez to Eva Longoria to Elle Fanning have already graced the…

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Journelle Launches Private Label Lingerie Collection

Journelle, the New York City-based lingerie chain, is launching a private label collection. The store, with three outlets in Manhattan and one forthcoming in Chicago, will introduce its own line of lingerie, a 25-item collection including eight bras, boys shorts, bikinis and thongs, Sept. 8.
“It’s our version of everyday basics,” said Claire Chambers, who founded Journelle in 2007. “We’re starting with styles we call ‘everyday lovely,’ which are unlined demis, a few T-shirt bras in special laces.” The collection is produced primarily in Asia with European and American laces. Prices range from $ 58 to $ 92. For now, the line is exclusive to Journelle stores and online. “We’re going to take it slow and test it out with our own stores and customer,” said Chambers.

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These Jane Pain Lingerie Ads Are Not What They Seem

Unconventional lingerie marketing is everywhere these days, but a new campaign for Argentinian fashion brand Jane Pain has done it in a completely fresh way.

In the clever ads, devised by the agency Conill Saatchi & Saatchi USA, sexy optical illusions are created by placing underwear over the bend of a knee, an armpit and an elbow.

plain jane

A photo of the actual body part used accompanies the ad, along with the line, “If it can make your armpit [or knee or elbow] look sexy, imagine what it can do in the right place.”

lingerie

This is not the brand’s first foray into edgy advertising. Back in 2012, Jane Pain’s provocative campaign featured double-take-inducing photo editing that made models appear a lot more exposed than we’re used to seeing in print ads.

What do you think of the provocative campaign? Sound off below!

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Model Ashley Graham’s New Lingerie Line Is Inspired By ‘Fifty Shades Of Grey’

Major congratulations are in order for model Ashley Graham.

After five seasons designing lingerie for Addition Elle, a Canada-based plus-size retailer, Graham will finally release her lingerie line in the United States, according to Women’s Wear Daily. Her newest collection, which is inspired by “Fifty Shades Of Grey,” includes four bras with bondage-inspired removable straps and lace details, four styles of underwear, a chemise and a kimono, and will be sold on Nordstrom.com as well as two of the store’s locations. Prices range from $ 30 for underwear to $ 95 for the chemise and kimono.

ashley graham

The model and body activist, who has covered fashion magazines and starred in a slew of campaigns, is a pioneer in the fight to change standards of beauty. The conversation has already begun, thanks largely in part to the work Graham and her colleagues have done to create the plus-size model group ALDA. However, the lack of fashionable options for women of all sizes thus far prevents the shift from becoming a reality. Graham’s line is another step in the right direction toward inclusiveness.

When it came to choosing a retailer, the opportunity was a good one for both Nordstrom and Addition Elle. “We currently carry several brands that offer plus sizes in their range, but very few focus solely on serving the plus-size customer,” said Kristin Frossmo, Nordstrom’s vice president, in a conversation with WWD.

Here’s hoping more retailers follow Nordstrom’s lead. Head to Addition Elle to see more from Ashley’s collection, and be sure to check out the line when it hits Nordstrom.

ashley

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Popsi Lingerie Women’s Black Ruffle Corset and Panty Set

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This all over smooth black sexy Black Ruffle Corset & Panty with exquisite lace trim features removable straps, garter belt, side zipper and sexy little bow detailing. A matching thong is included in this polyester/spandex set. Measurement Guide Women’s Sizing Guide Due to the personal nature of this product we do not accept returns. All measurements are approximate and may vary by size.

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Trashy Lingerie Carousel Burlesque Womens Ruffle Stretch Corset Top in Leopard and Black Trim

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Trashy Lingerie Sheer power knit and lace make this Carousel Stretch Corset the main attraction. The satin stays taper your waist while sheer power flatters as it flexes and the under wire cups not only lift you, but enhance you as well with layers of frills. This corset has satin bow details at the bust and on the hip bones. It has a hook and eye back closure, so make sure you have someone to help you put it on…or take it off. Approximate Bust Size Small 32, Medium 34, Large 36, X-Large 38. Color: leopard and black trim. This is for the corset top only, the ruffle butt panties are available separately. Sold by Rock Rebel Clothing

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Amber Rose Fires Back At Slut-Shamers With NSFW Lingerie Photo

Amber Rose won’t let the haters get her down.

The 31-year-old model fired back at some of her critics in the caption of a racy Instagram photo she posted on Saturday. “U Guys Love Slut Shaming Huh? Good. I feed off that shit. #HowtobeAbadBitch,” she wrote alongside the photo of herself clad in barely there black lingerie:

U Guys Love Slut Shaming Huh? Good. I feed off that shit. #HowtobeAbadBitch

A photo posted by Amber Rose (@amberrose) on


And Wiz Khalifa’s ex certainly has her fair share of critics. Last month, Rose got into highly publicized feuds with Khloe Kardashian and Rose’s former boyfriend Kanye West.

The rift between Rose and the Kardashians began after she said that 25-year-old rapper Tyga “should be ashamed” of his rumored relationship with 17-year-old Kylie Jenner.
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It’s Happened—There’s an Official “Fifty Shades of Grey” Lingerie Line

It was only a matter of time, right? Fifty Shades of Grey author E.L. James worked with UK lingerie brand Bluebella to create sexy pieces inspired by the pages. “This is what I always imagined while I was writing,” she told the brand. “I’m so excited that everything I described in the books have come to life.”

fifty-shades-grey-lingerie-bluebella

Lingerie inspired by such a sex-heavy book could have gone either way, honestly, and I’m thrilled to report that the pieces are steamy, duh, but also look like they’d be soft to wear and not painfully restrictive. American ladies can’t shop it sadly—the line’s only available in the U.K.—but you can browse it all here.

Like how it looks? Are you going to watch the movie when it comes out?

PS: If you’re a Fifty fan, step right this way. Dakota Johnson and Jamie Dornan are on Glamour‘s March cover and we’ve got info!





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Maternity Lingerie is Genius—Here’s Why

While sifting through some emails, I stumbled on one from a few months ago that I had to bubble back to the top of my to-write-about list. During New York City’s Lingerie Week, a brand did a runway show that was all about pregnant women and showing off bras (and matching underwear) made for them. It’s called You! Lingerie and I got designer Uyo Okebie-Eichelberger to explain where the idea came from and how it’s been received. I mean, those pictures are too fascinating not to, right?

pregnant-lingerie-you-lingerie

Glamour: Where did the idea to start the brand come from?

Uyo Okebie-Eichelberger: When I was pregnant with my own daughter five years ago, I searched high and low for cute nursing bras and quickly realized they didn’t exist. All the options were drab and bland-colored, not to mention overpriced and looked like something a grandmother would wear. I chatted with some of my girlfriends who had recently had babies and they all felt the same way.

Glamour: How has the response been? Do you find pregnant women need convincing to wear lingerie?

UOE: It’s been amazing. We just celebrated four years and are sold online and in over 120 stores around the world. It resonates [with women] because they believe pregnancy is beautiful. Breastfeeding is beautiful. Why wear unflattering lingerie at a time when you need stylish ones the most? I’ve heard some women say they were not looking forward to breastfeeding because they didn’t want to wear depressing utilitarian nursing bras. You’re a mom, yes, but you are still a woman.

Glamour: What do you tell women who aren’t comfortable with shopping for or wearing lingerie while they’ve got a baby bump?

UOE: Not all women feel particularly sexy during pregnancy, and that’s ok. But a great reminder is that you are growing a person inside of you and that is very beautiful. Embrace your new curves. Beauty is a state of grace and not a particular look, size, or weight. Wearing pretty maternity lingerie is just one of many ways to celebrate you as a woman. You are pregnant and glowing.

Glamour: What design concerns did you have to think about? Is every bra a nursing style? Is the underwear different than normal styles?

UOE: With maternity and nursing bras, it’s all about fit, fit, fit. The body changes during pregnancy, and breasts are getting heavier and more sensitive, so designing a bra that’s comfy, fit greats, and provides great support is super important. All the bras are designed to fit Mom during pregnancy and after the baby is born with features like a four-hook back closure, wide straps, breathable fabric, and cups that are lined in 100% cotton. They’re nursing-friendly, with clips and drop-down cups for breastfeeding with one-hand access to make it easy and convenient for a mom to nurse while holding her baby. The panties are designed to fit and sit right under the baby bump during pregnancy.

Glamour: Are the pieces designed to be worn post-pregnancy?

UOE: Yes. With a four-hook closure, it’s made to fit comfortably on the tightest hook early in the pregnancy with the ability to adjust to the loosest hook by the last trimester and postpartum. Depending on how much a woman’s breast changes, especially after milk comes in when the baby is born, it’s not uncommon for a mother to need a new size.

pregnant-woman-lingerie-you-lingerie

Uyo also told me finding pregnant models isn’t tricky at all; she works with an agency called Expecting Models. “Thank goodness there are models who want to experience motherhood and continue to work through their pregnancy!”

Any moms out there? What was your experience with your bras (and lingerie) pre- and post-baby?





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Christian Louboutin Gets Into Lingerie With Dita Von Teese

Consider it basic math: When you add one sexy factor with another, you’re going to get even more sexy. Such is the case with news that Christian Louboutin is joining forces with Dita Von Teese on a limited-edition lingerie collection called XXXtian (a nod to the way the shoe designer signs his notes “Xtian”, according to WWD). The black-and-white floral print was designed by Mr. Louboutin.

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The line will retail only at French lingerie site glamuse.com, though it appears that shipping to the U.S. is possible. It’s aspirational underwear too, with prices starting a little over $ 100 for a pair of panties and almost hitting the $ 1,000 mark for the kimono.

How often do you shop for lingerie? Is it a category you invest money in?





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Britney Spears Debuts At Bob Haircut At Lingerie Launch

Britney Spears is now a member of the Bob Club.

The pop singer debuted a dramatic new haircut at the launch of her lingerie line, the Intimate Collection, at CentrO shopping mall in Oberhausen, Germany on Tuesday. She chopped inches off her long, blond waves for a sleek, short bob that falls just below her chin.

The ‘do is brand new; Spears wore a long ponytail on Wednesday while promoting the line in Poland.

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Fashion Forms Organic Lingerie Soap

Fashion Forms Organic Lingerie Soap


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Fashion Forms Dress and Lingerie Tape with Dispenser

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Second Skin: The Erotic Art of Lingerie

Second Skin: The Erotic Art of Lingerie


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Panty Protests In Russia And Kazakhstan Sparked By Lace Lingerie Ban

MOSCOW (AP) — A trade ban on lacy lingerie has Russian consumers and their neighbors with their knickers in a twist.

The ban will outlaw any underwear containing less than 6 percent cotton from being imported, made, or sold in Russia, Belarus and Kazakhstan. And it has struck a chord in societies where La Perla and Victoria’s Secret are panty paradises compared to Soviet-era cotton underwear, which was often about as flattering and shapely as drapery. On Sunday, 30 women protesters in Kazakhstan were arrested and thrown into police vans while wearing lace underwear on their heads and shouting “Freedom to panties!”

The ban in those three countries was first outlined in 2010 by the Eurasian Economic Commission, which regulates the customs union, and it won’t go into effect until July 1. But a consumer outcry against it already is reaching a fever pitch.

Photographs comparing sexy modern underwear to outdated, Soviet goods began spreading on Facebook and Twitter on Sunday, as women and men alike railed against the prospective changes.

“As a rule, lacy underwear … is literally snatched off the shelves,” said Alisa Sapardiyeva, the manager of a lingerie store in Moscow, DD-Shop, as she flicked through her colorful wares. “If you take that away again, the buyer is going to be the one who suffers the most.”

According to the Russian Textile Businesses Union, more than $ 4 billion worth of underwear is sold in Russia annually, and 80 percent of the goods sold are foreign made. Analysts have estimated that 90 percent of products would disappear from shelves, if the ban goes into effect this summer as planned.

The Eurasian Economic Commission declined to comment Monday, saying it was preparing to issue a statement about the underwear ban.

While consumer outrage may force customs union officials to compromise, many see the underwear ban as yet another example of the misguided economic policies that have become a trademark of many post-Soviet countries.

Sunday’s panty protest in Kazakhstan followed a larger demonstration the day before against a 19 percent devaluation of the country’s currency, the tenge.

Other people laughed off the panty ban, seeing it as yet another attempt to add regulations and controls to an already byzantine bureaucracy in the three countries.

“I think (the girls)… will still have the opportunity to wear it (synthetic underwear) whether you can buy it in Russia or not,” said 22-year-old Muscovite Trifon Gadzhikasimov, noting that most of his friends travel abroad regularly. “I think this is just another silly law that shows the ineffectiveness of our government.”

___

Vitnija Saldava in Moscow contributed to this report.
Style – The Huffington Post
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