Zion’s lawyers ask judge to void marketing deal

In a motion filed Wednesday in U.S. District Court in Winston-Salem, North Carolina, Zion Williamson’s attorneys asked a judge to void his marketing agreement with Gina Ford and Prime Sports Marketing.
www.espn.com – NBA

Wallet Takes a Look at the ‘Masters of Marketing’ with New Issue

BANKING ON IT: With the new issue of Wallet, publisher and curator Elise Olsen delved into marketing in fashion. She said the issue  “was inevitable when talking about the fashion industry and that kind of machinery. Fashion communication, marketing, advertising — the system of it and the business of it — is a very interesting field to tap into. I also think it’s an aspect of fashion that is looked upon as almost perverse or grotesque in a way. It was nice to talk about that and to try to have a discourse around that aspect of fashion.
The “Masters of Marketing” issue features interviews with self-employed publicist Gia Kuan, Dries Van Noten’s brand communications director Patrick Scallon and PR Consulting’s Pierre Rougier. Noting that Scallon previously worked for Martin Margiela, Olsen said, “Margiela was almost created through marketing. It was almost like a marketing project — that anti-marketing marketing approach is often times harder to achieve than regular flashy marketing.”
Rougier’s experience working “with pretty much all of the leading fashion brands today” was of great interest to Olsen. The publication also explores the evolution from print advertising into digital p.r., contemporary brand imaging and the operational side of fashion communication.

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Milanoo.com Ltd

Calvin Klein Hires Interim Branding and Marketing Chiefs

Calvin Klein Inc. has hired two executives on an interim basis to supervise marketing and branding, effective immediately.
The two executives, Greg Stogdon and J.D. Ostrow, currently are partners at Frosty Pop, based in Vancouver Island and New York City. Frosty Pop is a new design, tech and gaming company that recently launched on Apple Arcade.
Stogdon will be Calvin Klein’s acting chief brand officer. He was previously senior vice president of creative at Burberry before joining Frosty Pop. While at Burberry, he led the company’s creative initiatives through campaigns, shows, global events and digital innovation partnerships. Earlier, he was the founder of Partner + Partner and held senior creative posts at 2×4, Lloyd & Co. and Tank Publications.
Ostrow will be acting chief marketing officer. He was previously chief marketing officer at Theory before joining Frosty Pop. He earlier spent 10 years in senior marketing roles at Burberry, where he led teams including strategy and planning, product marketing, events, operational marketing and copy. Earlier he held marketing roles at Nike, Donna Karan and Madison Square Garden.
Faisal Sethi,  also a cofounder and partner of Frosty Pop, will also consult for Calvin Klein.
They will report to Cheryl Abel-Hodges, chief executive officer of Calvin Klein.

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Milanoo.com Ltd

Alexander McQueen Taps Cliff Fleiser as Vice President of Marketing and Communications for the Americas

NEW TO MCQUEEN: Cliff Fleiser has joined Alexander McQueen as vice president, marketing and communications for the Americas. In this new post, Fleiser will be responsible for overseeing press and media relations, events, marketing and advertising activities for the brand in the region.
Fleiser, who takes over today, is based in New York and reports to Alexander McQueen’s president of Americas Stacy Van Praagh.
Before signing on with the British label, he worked at KCD as vice president for media relations. Prior to that 30-month run, Fleiser’s résumé includes serving as vice president of marketing and communications for the travel site The Points Guy. He also served as global advertising and North American public relations director for Tom Ford at one point, handling North American communications and VIP initiatives for the label.

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CEO Talks: Bonobos’ Micky Onvural Takes Unique Marketing Approach to C-suite

Micky Onvural has walked an unconventional path to the top post at Bonobos. She spent most of her career in marketing at brands such as Kellogg’s, eBay and Trulia. But Bonobos founder Andy Dunn saw something in the U.K. native that made him tap her in 2016 to serve as chief marketing officer for the men’s wear brand he founded in 2007. With the company’s acquisition by Walmart Inc. in 2017 and Dunn’s new role as head of digital brands for the mega-retailer, Onvural stepped up to chief executive officer.
Here, the mother of three talks about how her background has helped Bonobos evolve, particularly in terms of its out-of-the-box marketing campaigns; her management style, and how she balances work and family.
WWD: Tell me about your background and how long you’ve been at Bonobos.
Micky Onvural: I started my career at L’Oréal in the U.K., running hair coloring brands. From there I went to Kellogg’s and did kids’ cereal. Then I went to eBay — none of this had anything to do with running a men’s wear brand — and ran global brands for them in the U.K. In 2004, I moved to the U.S. and ran global brands for eBay on

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Florsheim

PVH Sets Marketing Plan for Van Heusen Flex Collar Shirts

The product took nearly two years of research to create, but PVH Corp. is finally ready to throw its marketing muscle behind publicizing the Flex Collar dress shirt.
PVH worked with Talon International Inc. to develop the proprietary Tekfit stretch technology that allows collars to expand up to a half-inch without wrinkling or changing the collar structure.
David Sirkin, president of dress shirts for PVH Corp., said the shirts quietly hit department stores in June for Father’s Day and have had success at retail since then.
So for fall, PVH is planning a comprehensive marketing campaign around the product. This includes a commercial showing tight collar moments from classic movies and TV shows as well as digital shorts shot at MetLife Stadium featuring New York Giants running back Rashad Jennings, center Weston Richburg, linebacker Devon Kennard, defensive tackle Johnathan Hankins, tackle Justin Pugh and former Giant Jessie Armstead. The films show the players in humorous situations where more space means more comfort and will be shown on all PVH’s social media channels.
Longtime Van Heusen spokesmen Steve Young and Jerry Rice, along with former player Merril Hoge, will be used in print and online elements of the campaign as well as on point-of-sale materials.
The campaign will

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Florsheim

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly


This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing business owners how to identify audiences, create compelling messages, and lead those consumers into the buying process.

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Geoffrey Beene Marketing to Focus on Philanthropy

Geoffrey Beene is playing up its philanthropic side for fall.
The apparel brand in September will unveil a marketing initiative that highlights 100 percent of its net proceeds are donated to charity.
The late Geoffrey Beene, who died of squamous cell carcinoma in 2004 at the age of 80, directed his estate to provide support for cancer research and in 2006, the company established the Geoffrey Beene Cancer Research Center at Memorial Sloan-Kettering Cancer Center. Since then, donations have exceeded $ 144 million.
“We did market research in the spring and found that consumers, from Millennials on up, are interested in companies that give back,” said Merle Sloss, president of licensing for Geoffrey Beene. “And we also found that awareness of Geoffrey Beene’s philanthropic efforts are low. So we hired a new branding and advertising agency to help us with marketing, our logo and advertising to take the brand to the next level.”
That agency, CoolGraySeven, selected Colin Jost, a writer and performer on “Saturday Night Live,” to star in the advertising campaign that will kick off in print, online and outdoor venues at the beginning of September.
Sloss said Jost has “a sense of humor like Mr. Beene had and appeals to a wide spectrum

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Geoffrey Beene Marketing to Focus on Philanthropy

Geoffrey Beene is playing up its philanthropic side for fall.
The apparel brand in September will unveil a marketing initiative that highlights 100 percent of its net proceeds are donated to charity.
The late Geoffrey Beene, who died of squamous cell carcinoma in 2004 at the age of 80, directed his estate to provide support for cancer research and in 2006, the company established the Geoffrey Beene Cancer Research Center at Memorial Sloan-Kettering Cancer Center. Since then, donations have exceeded $ 144 million.
“We did market research in the spring and found that consumers, from Millennials on up, are interested in companies that give back,” said Merle Sloss, president of licensing for Geoffrey Beene. “And we also found that awareness of Geoffrey Beene’s philanthropic efforts are low. So we hired a new branding and advertising agency to help us with marketing, our logo and advertising to take the brand to the next level.”
That agency, CoolGraySeven, selected Colin Jost, a writer and performer on “Saturday Night Live,” to star in the advertising campaign that will kick off in print, online and outdoor venues at the beginning of September.
Sloss said Jost has “a sense of humor like Mr. Beene had and appeals to a wide spectrum

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Marketing And Advertising Using Google

Marketing And Advertising Using Google


The official textbook from Google? for students preparing for careers in marketing. Learn to: Create effective Internet advertising, target advertising to people when they''re ready to buy, control you advertising budget, and build your brand.
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Leisure Travel: A Marketing Handbook

Leisure Travel: A Marketing Handbook


A marketing book for travel professionals, "Leisure Travel" focuses primarily on the psychology of travel–why people travel and why they don’t, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the motivations, thoughts, and lifestyles of their important market segments; thereby ensuring that advertising and promotional dollars for their programs hit their intended targets. A sweeping perspective of the leisure travel industry, this book explains, through examples and real case scenarios, how to provide the best travel products targeted to the right audience, and with the best marketing messages. For managers and executives of marketing and directors of planning at travel supplier companies (airlines, hotel chains, individual hotels, rental car companies, and cruise lines); owners and managers of travel agencies and travel agency conglomerates; and owners, managers, and executives at tour companies and travel packages.
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Leisure Travel: A Marketing Handbook

Leisure Travel: A Marketing Handbook


A marketing book for travel professionals,Leisure Travelfocuses primarily on the psychology of travel—why people travel and why they don''t, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the motivations, thoughts, and lifestyles of their important market segments; thereby ensuring that advertising and promotional dollars for their programs hit their intended targets.A sweeping perspective of the leisure travel industry, this book explains, through examples and real case scenarios, how to provide the best travel products targeted to the right audience, and with the best marketing messages.For managers and executives of marketing and directors of planning at travel supplier companies (airlines, hotel chains, individual hotels, rental car companies, and cruise lines); owners and managers of travel agencies and travel agency conglomerates; and owners, managers, and executives at tour companies and travel packages.
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Give Your Marketing a Digital Edge

Give Your Marketing a Digital Edge


She has done the hard work of evaluating and learning how to use all the different online sites and tools that can help your business soar, and she has combined that knowledge into Give Your Marketing a Digital Edge, an inexpensive 10 titles in two books that you’ll refer to again and again. Here’s what the Give Your Marketing a Digital Edge includes: Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget: why pay for online tools when there are fantastic free ones available that will help your business for absolutely nothing? Targeting Your Market: Marketing Across Generations, Cultures & Gender: marketing by demographics can be as simple as not advertising baby diapers on a site aimed at Baby Boomers. But the truth is there’s a lot more to know if you want to maximize business success and avoid blunders. Plan, Create, Optimize, Distribute: Your Strategic Roadmap to Content Marketing Success: by mastering content marketing, you can connect with customers on a personal level, build a relationship, call your audience to action, and provide a platform for customer feedback. Google Best Practices: How to Build and Market Your Business with Google: YouTube, Google+, Google+ Local, Google News, Google SEO, AdWords, AdSense, etc. – this book tells you how you can make money using everything Google has to offer. Socialize to Monetize: How To Run Effective Social Media Campaigns across the Top 25 Social Networking Sites: by mastering content marketing, you can connect with customers on a personal level, build a relationship, call your audience to action, and provide a platform for customer feedback. Pinterest Marketing: The Ultimate Guide: if your customers are on Pinterest, you need to be there too! Leverage the power of visual marketing with one of the best tools ever invented to increase sales for your business. Tumblr for Business: The Ultimate Guide: learn how to use Tumblr to showcase your brand to a worldwide audience, crea.

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Write, Publish, Sell!: Quick, Easy, Inexpensive Ideas for the Marketing Challenged

Write, Publish, Sell!: Quick, Easy, Inexpensive Ideas for the Marketing Challenged


Write, Publish, Sell! is for you-the timid, the frugal, and the marketing challenged. You are entering Phase Two of your writing career, marketing and selling your book.

Writing may have been a long and difficult struggle, but you finally put the last period on the page. The next step-marketing and selling is an ongoing process.

There was pleasure in putting words on paper, expressing your creativity, and feeling a sense of accomplishment. Marketing and selling may not be as satisfying. It takes time away from your writing, can be costly, and is often frustrating; however, it is necessary for book sales.

Write, Publish, Sell! presents step-by-step ideas for the newly published and the veteran author. You must tell to sell. This book gives you the nuts and bolts and hands-on activities for your marketing success. Start this no-nonsense approach today with these quick, easy, inexpensive ideas.
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The Complete Idiot’s Guide to Pinterest Marketing

The Complete Idiot’s Guide to Pinterest Marketing


Pinterest is a social media site that enables users to create online pinboards of compelling images they find online by “pinning” the images and curating them into various categories. It has exploded into American consciousness with big media attention and exponential growth-most notably reaching 10 million unique monthly visitors more quickly than any social media site in history. The vast majority of early devotees have been women of higher income between the ages of 25 and 49, and the images they pin frequently fall into the categories of clothing, crafts, food, and home décor. This represents a significant opportunity for companies and brands whose products are targeted to this market; however, Pinterest has value far beyond its initial popular use. Companies large and small are hearing the hype and hoping to get an early start with a site that shows signs of continued growth and influence. The Complete Idiot’s Guide to Pinterest Marketing helps small business owners as well as marketing experts at larger companies get on the Pinterest bandwagon and learn how to use this exciting new phenomenon to increase online exposure for their products, strengthen their online presence, and connect with customers in a place where they are now flocking. In it, readers learn how to: – Use the basic features of Pinterest, including setting up an account, creating boards, and pinning images – Develop a Pinterest marketing strategy and integrate it with other online and offline presences – Project a brand voice onto Pinterest through strategic pinning and writing compelling pin copy – Create pins that get repinned – Grow a following organically and understand the importance of whom a brand follows – Engage an audience through contests, collaborative boards, and more – Determine who in the organization will pin, or whether to outsource it – Gauge and quantify the success of a brand’s marketing efforts on Pinterest

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Guerrilla Marketing for Job Hunters

Guerrilla Marketing for Job Hunters


Ready! Aim! Hired! ‘This is an immensely helpful book, with the ancient wisdom of recruiters, – and the up-to-date – insights of two skilled Internet surfers. If you’re job-hunting, you’ll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself.’ – Richard N. Bolles, author, ‘What Color Is Your Parachute?’. ‘I have been an apprentice, a company president, and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out-of-the-box success stories, hands-on exercises, and pearls of wisdom. Many readers will hear the words, ‘You’re Hired’ due to David Perry and ‘Guerrilla Marketing for Job Hunters.” Kelly Perdew, Executive Vice President, Trump Ice winner of The Apprentice 2. “Guerrilla Marketing for Job Hunters’ is an absolutely ‘right on’ book for today’s job market. It not only has great job search tips but it takes you into the electronic job search system better than anything I’ve seen written to date.’ – William J. Morin, Chairman and CEO, WJM Associates, Inc. former CEO of DBM. Using a typically unconventional Guerrilla approach, authors Levinson and Perry cover all the basics of a winning campaign. This book covers: using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting; performing an extreme resume makeover and creating a higher-powered value-based resume; harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the ‘hidden job market’ ahead of your competition (or other job hunters); and, branding yourself and selling your strengths in resumes, letters, e-mail, and interviews; ‘Guerrilla Marketing for Job Hunters’ includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters.

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Hair Guide: Fashion Jobs & Marketing from Pinterest, Etsy & Beyond

Hair Guide: Fashion Jobs & Marketing from Pinterest, Etsy & Beyond


New – Do you love more hair stories? If you love women’s hair, hair extensions, prom queen hairdos, hair bows, and hair accessories, you might check out these exciting and mentally stimulating from passion into profit stories from real people who make very lucrative income from their love for hair. In this guide you will learn about even more of the most critical cash for hair success ingredients that you must absolutely know about if you would love to profit from doing hair. This compilation of

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Internet Marketing for Wedding Planners: Advertising, Marketing, and Promoting Your Wedding Planning Business Online Using a Website, Google, … Search Engine Optimization (SEO), and More!

Why “Ex-Musicians” U2 Are Marketing Geniuses

Until October 13, U2 is offering their new album Songs of Innocence on iTunes for free. And apparently, less than 7 percent of the 500 million iTunes account holders have even listened to it. What a shocker. Offering a U2 album for free is like getting naked and shouting “Hey ladies: Who wants some bad free sex?”

I mean, don’t get me wrong: U2 was once — and still has the potential to be — an amazing band. Achtung Baby changed my life. That album was incredible. Everything from War in ’83 up until 1997’s Pop was, in my opinion, awesome. But boy, has it been downhill from there. Don’t even get me started on Spiderman: Turn Off the Dark. (More like… Turn It Off, amiright? ….Nailed it.)

So U2, which used to push the boundaries with deep, powerful lyrics, and dark, moody, sonic landscapes, puts out this very not good record. Easily their worst, in fact. And as a publicity stunt to “get it out to as many people as possible,” they make the album available to everyone for free.

Well, I guess no one ever told them that merely giving something away makes it undesirable. You can’t just offer something easily attainable, and expect people to want it. Especially when that easily attainable thing is… not good. Only Kim Kardashian can do that.

Let’s not forget that Apple masterminded this whole thing, and supposedly paid $ 100 million to U2 for their “gift” to iTunes. If Steve Jobs were alive he’d be like, “Are you kidding me? The MP3 is DEAD! Music now is all about the Cloud, streaming… THE CLOUD!” I wouldn’t be surprised if Apple CEO Tim Cook’s first suggestion was to release the album on cassette tape.

But, all of the public backlash has fallen on U2 because they are the artists who made the music. Even Sharon Osbourne is getting in on the beatings. On Twitter, she ripped on U2 for deserting their careers as musicians, and becoming “business moguls” who have to “give [their] mediocre music away for free ’cause no one wants to buy it.”

Well, that may be true, Sharon, wife-of-a-former musician-turned-sock-puppet. But the fact of the matter is that U2 is undeniably brilliant. Because this band got everyone on Twitter, and Facebook, and Reddit, and every blog in the universe to talk about how bad they are. And while half of the people talking weren’t even sperm when The Joshua Tree came out… now they know U2.

The truth is, no press is bad press. Sure, U2 is going for more of the Rob Ford / Ray Rice / Jeffrey Dahmer type of fame… but hey, they’re relevant again! And Sharon, you of all people can’t hate on bands or musicians who go for the occasional “publicity stunt” to cut through all of the noise — even if their music actually is a really, truly, tremendous pile of crap.
Comedy – The Huffington Post
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Free Books: Marketing Genius or Devaluation of Writers?

2014-07-29-Buymybookitsfree_r.jpg

Heard at a recent garage sale: “I always take free stuff even when I’m not sure I want it. I mean, it’s FREE; I can always throw it out!

Contemporary culture seems to have a conflicted relationship with free. People will hip-check each other to get to a neighborhood “free box” first, then get suspicious when eager salesmen dangle promotional freebies to close a sale. We all love a free meal but will still wonder what’s wrong with business that the restaurant is offering it. We can rationalize downloading music without payment, yet barely blink when art is auctioned for millions on the basis of “perceived artistic value.”

Then there are books, given away by the boatload in “free book promotions” in hopes of snagging that ever-more desirable demographic: the e-book reader. As the format surpasses all others in global book sales, the seduction of this burgeoning audience has become the mission statement of all book sellers, including indie authors, making Amazon’s brainchild promotion the Holy Grail.

To the uninitiated, the “free book promotion” is a strategy whereby writers offer their e-books free-of-charge for a number of days during their Kindle Select enrollment period. The objective is to entice readers in hopes they’ll download your book, leave a review, stir up positive word-of-mouth, then come back to buy your other books that aren’t free. This presumes, of course, that you have other books; it also presumes those planned objectives are met.

Are they?

Depends who you talk to. Some authors report getting thousands of free downloads, winning higher Amazon rankings and heightened name awareness as a result. Others tout similar stats but lament the cost of sites like BookBub and others that charge $ 200+ to promote those free promotions. Still others contend that the strategy’s value has peaked, as the sheer glut of free product has lowered incentive for readers to ever pay for books (despite e-books already being cheaper than other formats). Writers themselves are conflicted.

I asked indie author, Martin Crosbie, who’s had tremendous success with his books, particularly his novel, My Temporary Life, his view of the strategy:

“If I had not had the ability to offer my book for free I would not have found the readers I have. Reduced and free pricing has been the difference for me between connecting with hundreds, and sometimes thousands, of readers each month as opposed to just a handful. Hopefully some of these tried and true methods will remain effective for a little while as we all scramble to increase our readership, because really, we’re not just selling books. We’re building our reader base; that’s where our real focus is.”

Most would agree, yet some believe the proliferation of freebies has permanently altered the landscape, both in the perceived value of writers and their work and the mindset of readers who’ve become habituated to not paying for books. Literary agent, Jill Corcoran, makes that point in her piece, “The Devaluation of Writers, By Writers“:

“I get it, we all want our books to be read… getting your foot in the door/getting your e-book on anyone and everyone’s e-reader is the first step to [hopefully] selling these buyers your second book. BUT, if your self-pubbed book is free, and, according to bookgorilla, John Green’s THE FAULT OF OUR STARS e-book is worth $ 3.99, then all of us in publishing will need to downsize our houses, our food bill, our lifestyles because unless you are selling a heck of a lot of books, at $ 3.99 or 1/8th of $ 0.99 or at the golden ‘price’ of FREE, we have all just devalued ourselves to a point of below the already pitiful American minimum wage.” [Emphasis added.]

And what about the readers? Where are they in all this? Seems they’re as conflicted as everyone else! Some readers have been quoted as saying they’re not likely to read all the free books on their Kindles, having hundreds they’ve never even opened; others admit they haven’t gone back to buy from writers from whom they’ve downloaded free books. Some say they don’t worry about the quality of what they’ve downloaded because “they were free… I can always delete them”; others say they do prefer better books but can’t rationalize paying for them when so much free product is available.

My opinion? I’ll see your contradictions and raise you some!

One can understand scrambling for readership any way possible; as an indie author marketing my own novel, I get it! But beyond the loss of income, there’s also — at least in my opinion — that issue of quality. With countless sites built on the free/bargain book paradigm, product demand has increased exponentially. Which means for every high-quality writer like Crosbie, there are scores of lesser writers flooding the marketplace with poorly written and produced books that still find ready readership more focused on cost than quality. That bodes ill.

And, frankly, the strategy is limited. If readers don’t return to pay full price for your book, you’re out (and why would they if they’ve already gotten it free?). If readers download that free book but never read it, they won’t be talking about it; hence, no word of mouth. And if you don’t yet have other books to sell during a free promotion… well, that’s as far as it all goes until, maybe, you do.

Which is why writers are endlessly admonished to not spend too much time on marketing but “write, write and WRITE MORE!!” And while it’s always important for writers to write (and when you’re self-marketing a book, balancing those two tasks can be formidable!), too often the rather vigorous push to do so suggests that cranking out book after book is the paramount goal, ratcheting pressure to the point that some writers actually question if “it’s OK to forego professional editing just so I can get this new book up before my promotion.”

NO. It’s not. Not ever. But if the strategy bullies any writer into cutting corners and delivering sub-par books to feed the beast (and we all know there are lots of those out there), it has become counter-productive.

Donna Tartt took over ten years to write her Pulitzer Prize winning novel, The Goldfinch (and it’s only her third book). The great Harper Lee, author of To Kill a Mockingbird, published only one book in her lifetime (albeit, a masterpiece). Many of our most respected authors take years to hone their finely crafted literary works before ever thinking of entering them into the marketplace. Unless one is satisfied just cranking out unspectacular books, indie writers should hold to the same literary standards. Because, ultimately, it’s the quality of what we create that endures, that makes us truly successful writers, not our ranking, not how many free downloads we get; not how many books we post on our Amazon page.

And lastly, why should writers be expected to give their work away on such an expected and persistent basis? Writing is our commodity, our trade. Many of us have spent years honing our craft and gaining the necessary experience to attract meaningful work and appropriate remuneration. Other skilled professionals aren’t expected to repetitively work for free, why should writers? Bestselling author Dean Wesley Smith takes on that question with so many common sense points in his Killing Sacred Cows series, I’ll just leave you with this link: Killing the Top Ten Sacred Cows of Indie Publishing: #9… You Must Sell Books Cheaply. Once you’re done here, go read it; it’s very illuminating!

I remain an optimist, though, hopeful that the more judicious and market-savvy amongst us will realize there’s something culturally essential in supporting quality writers and their work… and with marketing dollars! Until then, I hope readers will, both, enjoy their freebies and repay the favor by fulfilling their end of the deal: reading the book, spreading the word, leaving a thoughtful review… and paying full price for their next one!

Meme created by LDW @diylol.com
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2014-05-06-LDW_ATSP_DigiCvr_Final_sm.jpg Follow Lorraine Devon Wilke on Facebook, Twitter, and Rock+Paper+Music. Find details and links to her other work at www.lorrainedevonwilke.com, and be sure to follow the journey with her new novel @ AfterTheSuckerPunch.com.

AFTER THE SUCKER PUNCH
by Lorraine Devon Wilke
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Arts – The Huffington Post
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Record Label Marketing

Record Label Marketing


‘Record Label Marketing’ provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world ‘how to’ practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries.’Record Label Marketing’ is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry. ‘Record Label Marketing’: builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior; gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project; presents vital information on label publicity, advertising, retail distribution and marketing research; introduces you to industry resources like NARM, RIAA, and the IFPI; and offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities.It reveals how successful labels use video production, promotional touring and special products to build revenue.It looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry. This guide is accompanied by a website, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments. It is the only book that looks inside the marketing machine of commercial record labels. It is presented in a clear, readable manner with industry figures (and how to read them), tables, graphs, glossaries and example marketing plans. A dedicated website: offers interactive assignments and updates.

Price: $
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Understanding Digital Marketing

Understanding Digital Marketing


The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and the way people are using them, are transforming not just how we access our information but how we interact and communicate with one another on a global scale.Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing channels and strategy. Clear, informative and entertaining it will help readers to:. Understand and choose online marketing channels to get their products and services to market with detailed chapters on: search; email; social media; mobile; performance marketing; online PR and content marketing. Understand the origins of digital marketing; the scale of the current online marketplace and its unfolding opportunities; and the trends that are shaping its future. Achieve the competitive edge to keep them ahead of the packOne of the bestselling books in the industry, this third edition has been thoroughly revised throughout with more chapters and a deeper, more advanced level of expertise in core areas such as search, analytics, online PR and content marketing.Essential reading for both practitioners and students alike, and including in-depth insider accounts of digital marketing successes from brands including Harley-Davidson, Help for Heroes, Mercadolibre and the UEFA Europa League, Understanding Digital Marketing provides readers with tools to utilize the power of the internet to take their company wherever they want it to go.

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Sold by Kobo (UK)

Mobile Marketing

Mobile Marketing


Having become the ultimate social device, and as users drift away from TVs and computer screens, the mobile offers radical new challenges for the marketer. But how do you design and implement an effective digital strategy? And what tools can be used to measure marketing effectiveness?Starting with a review of the technology itself – both hardware and software – Mobile Marketing explains the dynamics between the key players and how these forces are shaping future developments in terms of service provision, media integration and content strategy. Supported by in-depth case studies, which illustrate the potential pitfalls and rewards of mobile marketing initiatives, Mobile Marketing shows how our new mobile lifestyle can be a rewarding environment for those businesses willing to embrace new technology and, with imagination and creativity, develop mobile marketing strategies that can win customers, boost brand awareness, raise profile and increase profits.

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Draves Marketing Inc Komfort Kisser

Draves Marketing Inc Komfort Kisser


Get more consistent results with kissers. These Draves Komfort Kissers have a soft ergonomic design and come with 2 anchor clamps. Mfg: Draves Marketing Inc
List Price: $ 199.99
Price: $ 199.99

YouTube for Business: Online Video Marketing for Any Business

YouTube for Business: Online Video Marketing for Any Business


To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show you how to make YouTube part of your online marketing plan–and drive traffic to your company’s website. In this book you’ll learn how to: • Develop a YouTube marketing strategy • Decide what types of videos to produce • Shoot great-looking YouTube videos–on a budget • Edit and enhance your videos • Create a presence on the YouTube site • Manage a video blog • Generate revenues from your YouTube videos • Produce more effective YouTube videos Includes profiles of successful businesses • Blendtec • Charles Smith Pottery • Annette Lawrence, ReMax ACR Elite Group, Inc. • Stone Brewing Company • D-Link Author Michael Miller has written more than 80 how-to books over the past two decades, with more than one million copies in print. His best-selling books include YouTube 4 You, Tricks of the eBay Business Masters, Absolute Beginner’s Guide to Computer Basics, and Googlepedia: The Ultimate Google Resource. Front cover quote: “Never thought you could use YouTube for your business? Well, think again! This book gives you a complete overview of why, how, and the technology to get you started.” – Rhonda Abrams, USAToday small business columnist and author of Successful Marketing: Secrets & Strategie
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Record Label Marketing

Record Label Marketing


Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label’s marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing.* Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool* Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels* Offers insight into how successful labels use videos, promotional touring, and special products to build revenue* Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities* Reveals how labels are managing within their transitional digital industry* Looks to the future of the music business – how online developments, technological diffusion, and convergence and new markets continue to reshape the industry

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The Routledge Handbook of Tourism Marketing

The Routledge Handbook of Tourism Marketing


Tourism has often been described as being about selling dreams, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The “Handbook” is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

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Sold by Wal-Mart.com USA, LLC

Jewelry: Sell Jewelry Crafts + Guide: 99 Places to Sell Your Crafts Online Beyond Ebay, Etsy & Pinterest by Using Zero Cost Marketing from Passion to Profit

Jewelry: Sell Jewelry Crafts + Guide: 99 Places to Sell Your Crafts Online Beyond Ebay, Etsy & Pinterest by Using Zero Cost Marketing from Passion to Profit


New – Do you love even more profitable jewelry making stories? If you are passionate about jewelry making, you might already have the first part and second part of this compilation of profitable jewelry stories. This is the third part of From Passion To Profit: Compilation Of Even More Profitable Jewelry Stories – Volume 10. Janette’s stories tell you the most important success ingredients that a new jewelry maker must absolutely know about before going into business. This compilation of Janette

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Coffey Marketing 3d Target Eeze Pull Kit

Coffey Marketing 3d Target Eeze Pull Kit


Making your arrows easy to pull from the target reduces the chance of damaging your hand or your arrows. This kit gives you everything you need to do just that. Kit includes an oil canister, Gorilla Grip Arrow Puller, and 1oz refill. You can also purchase the components separately. Mfg: Coffey Marketing
List Price: $ 7.99
Price: $ 7.99

YouTube for Business: Online Video Marketing for Any Business

YouTube for Business: Online Video Marketing for Any Business


To any businessperson or marketing professional, YouTube’s 20 million viewers are a tempting target. How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in" YouTube for Business" show you how to make YouTube part of your online marketing plan-and drive traffic to your company’s website. In this book you’ll learn how to: – Develop a YouTube marketing strategy – Decide what types of videos to produce – Shoot great-looking YouTube videos-on a budget – Edit and enhance your videos – Create a presence on the YouTube site – Manage a video blog – Generate revenues from your YouTube videos – Produce more effective YouTube videos Includes profiles of successful businesses – Blendtec – Charles Smith Pottery – Annette Lawrence, ReMax ACR Elite Group, Inc. – Stone Brewing Company – D-Link Author Michael Miller has written more than 80 how-to books over the past two decades, with more than one million copies in print. His best-selling books include "YouTube 4 You," "Tricks of the eBay Business Masters," "Absolute Beginner’s Guide to Computer Basics," and "Googlepedia: The Ultimate Google Resource." Front cover quote: ""Never thought you could use YouTube for your business? Well, think again This book gives you " "a complete overview of why, how, and the technology to get you started."" " " – Rhonda Abrams, USAToday small business columnist and author of "Successful Marketing: Secrets & Strategie"
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Complete Guide to Affiliate Marketing on the Web

Complete Guide to Affiliate Marketing on the Web


Affiliate marketing is a highly profitable on-line advertising method in which website merchants pay independent third parties to promote the products or services of an advertiser on their website. In other words, affiliate marketing involves posting a company s banner on your website or blog and attempting to send visitors to their website. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company’s on-line marketing strategy. Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few pounds you can easily increase the number of visitors to your website and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing.Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your website, search engines, PPC advertising, and campaign methodology. This ground-breaking and exhaustively researched book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, set-up and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud. In addition, we spent thousands of hours interviewing hun…

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Technical Marketing Ar-15 Dry Firing/Safety Device

Technical Marketing Ar-15 Dry Firing/Safety Device


Owners of AR-15’s can safely dry fire their firearms without causing any impact damage to the firing pin by using this AR-15 Dry Fire Device. The device is used by competitive shooters, law enforcemant, and military in dry firing activities. The device requires you to only move the charging handle about a one fourth inch to reset the trigger. The device installs in seconds by dropping it into the bolt carrier and prevents the hammer from impacting the firing pin. It is completely invisible when the firearm is assembled so it has safety applications when storing the weapon. Will not work with Jewell or McCormick aftermarket triggers. Mfg: Technical Marketing
List Price: $ 16.95
Price: $ 16.95

Developing Successful Sport Marketing Plans

Developing Successful Sport Marketing Plans


Every corporate giant and small business in the 7 billion sport industry will want to own this book—the first step-by-step manual on designing, writing, and implementing a winning marketing plan. 7The first book of its kind, written by a renowned leader in sport marketing and management. 7Attractive cover and unique topic will stand out in the general business and marketing sections of major bookstores. 7Sequential chapters, sample plans from industry, questions, key terms, and user-friendly format will be useful to everyone from CEOs to interns. The sports industry just keeps growing, representing an ever-greater slice of the global marketplace. One activity that shows up in all sectors of this exciting, complex industry is the development and writing of market plans. Sport adminstrators and managers need more than ever to understand and communicate how to envision, develop, implement and supervise all stages of the marketing plan. Covering the concepts of situational analysis, consumer behavior, target marketing, marketing objectives, strategies and tactics, market segmentation, data-based marketing, implementation and control, Developing Successful Sport Marketing Plans offers sound, industry-proven methods and guides the reader through each stage of a marketing plan. Dr. David K. Stotlar is a renowned name in the field of sport management. He is co-author of Fundamentals of Sport Marketing, used in academic programs throughout the world; additionally, Dr. Stotlar has published over 50 articles in professional journals, and several textbooks and book chapters on sport marketing, fitness, and sport law. Dr. Stotlar is a professor of sport marketing and sport law at the Universityof Northern Colorado, in Greeley, Colorado, where he makes his home. Dr. Stotlar is a well-known sport management consultant to fitness and sport professionals, and a sport law consultant to attorneys and international sport managers. Dr. Stotlar was selected by the USOC as a deleg…

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Technical Marketing Dry Firing Device For M1a/M14’s & M1 Garands

Technical Marketing Dry Firing Device For M1a/M14’s & M1 Garands


The designer of the dry firing device made for the AR-15’s also developed a dry firing device specifically for the M1A/M14 family and the M1 Garand. There are an increasing number of shooters participating in Garand matches all around the country and of course at Camp Perry. This simple device drops into the action and allows you to dry fire all you want with a simple cock of the charging handle to reset the trigger. Mfg: Technical Marketing
List Price: $ 12.95
Price: $ 12.95