LONDON — “Logo mania — it is such a thing these days. So I kind of went for it,” said designer Matty Bovan, casting his eyes around the quaint London bookshop where his new ‘zine, Beautiful Teddy, launched on Thursday night.
Self-edited, self-published and brimming with references to his naïf, four-legged cat/pig logo, the ‘zine comes in a limited print run of 100 copies and is available at Donlon Books in Hackney, East London.
The magazine has multiple covers and looks at the origins of Bovan’s logo. “People ask what my logo is all the time. ‘Is it a cat? Is it a pig?’” said Bovan, who was twirling the ends of his braided hair and beaming at the small crowd of friends who had gathered at the bookshop to celebrate.
One of the Beautiful Teddy covers photographed by Bryony Walsh.
The ‘zine is split in two: The front features work by Lucy Alex Mac, a fellow Central Saint Martins alum and Rankin protégée. The back is filled with work by Bryony Walsh, a recent graduate of the University of Salford in Manchester, England. “We have four different covers, two by Lucy, two by Bryony. I love different covers — I can’t resist,” Bovan said.
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