An Easy Guide to Search Engine Optimization (Seo) & Branding for Quick Results

An Easy Guide to Search Engine Optimization (Seo) & Branding for Quick Results


Provides details on search engine optimization (SEO), branding, making revenue on the internet, new media, web & client trends. Includes tips, tricks, tools and understanding to do and use in making life easy when being notice by branding and SEO methods. Strategies For Dominating The World’s Largest Search Engine, Search Engine Optimization Do It Yourself information,50 Essential SEO Tips To Boost Your Search Engine Results, SEO Results the Organic Way, Search Engine Optimization (SEO) Secrets, Marketing and branding tool and more. If you’re small business owner, a professor or student of new media or a individual who wants to gain more knowledge on Social Media Marketing, optimization, Branding in an easy fashion this is the book for you.

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Search Engine Optimization Essential Learning Kit

Search Engine Optimization Essential Learning Kit


A complete book-and-DVD search engine optimization training packageIncreasing your visibility on the web through search engine optimization is more important than ever, and this terrific SEO training kit from Sybex can help you do it right. Value-priced and organized for the busy and budget-conscious, this practical package includes the ultimate do-it-yourself SEO book, Search Engine Optimization: An Hour a Day, Third Edition, and expert video instruction, Learning Search Engine Optimization, A Video Introduction, with eight hours of video lessons on DVD. Learn smart techniques and tactics?and get the help you need to make SEO work for you.Offers overworked SEO practitioners, marketers, advertisers, PR pros, and small business owners a step-by-step approach to learning and implementing winning search engine optimization strategies and techniquesMakes plain how search engines work and shows you how to optimize keywords, employ social media, track results, and much moreIncludes Search Engine Optimization, Third Edition, which uses the popular Sybex hour-a-day approach to demystify intimidating topics and help readers follow smart, tested guidelinesAlso includes the Learning Search Engine Optimization, A Video Introduction DVD featuring eight hours of high-definition, high-quality instruction viewable on laptops, PCs, smartphones, and tabletsUnderstand SEO concepts and tools, build a plan, and succeed with Sybex''s Search Engine Optimization Essential Learning Kit.
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Internet Marketing for Wedding Planners: Advertising, Marketing, and Promoting Your Wedding Planning Business Online Using a Website, Google, … Search Engine Optimization (SEO), and More!

Budget Constraints and Optimization in Sponsored Search Auctions

Budget Constraints and Optimization in Sponsored Search Auctions


The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series’ readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. It delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios. It explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ. It is an informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking.

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Sold by Wordery

Budget constraints and optimization in sponsored search auctions

Budget constraints and optimization in sponsored search auctions


The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series’ readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenariosExplores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employAn informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking

Price: $
Sold by Kobo Inc.