Untuckit is taking its message across the pond.
The brand that got its start selling shirts to men that are designed not to be tucked into pants will open its first two stores outside the U.S. this fall.
Two units, in Covent Garden and Westfield London, will debut on Nov. 5. They will both measure around 1,600 square feet and will carry the full selection of the brand’s men’s apparel. The retail openings will be supported by the launch of a U.K.-specific web site.
The company was created by Chris Riccobono, who convinced his Columbia University business school classmate Aaron Sanandres to develop a business to address the issue that they couldn’t find a casual shirt that fit correctly when untucked. So they launched a direct-to-consumer web site with $ 150,000 in seed money from friends and family in 2011 and sold shirts that were shorter with a contoured hemline in a wide variety of fits. The brand was successful out of the box and by 2016 “put $ 8 million on the books,” Riccobono said.
Untuckit’s Chris Riccobono.
In 2017, California venture capital firm Kleiner Perkins invested $ 30 million to fund the company’s growth. And last September, former hockey great Wayne Gretzky also wrote a check
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