LONDON — Peter Dundas is a citizen of the world and ever since debuting his own label Dundas World, alongside his partner Evangelo Bousis, he’s been keeping up the globetrotting.
In the last two years, the brand’s “traveling flagship” concept has been to Texas, Los Angeles, Mykonos’ popular Luisa boutique, London’s Selfridges and New York, where its pop-up shop was extended from three to six months due to positive response from the brand’s global fleet of glamorous Dundas girls.
Now, the brand is coming home — Dundas and Bousis live and work in London — and debuting its first stand-alone pop-up on a premium spot on Sloane Street, across the road from Hermès.
Similar to its New York counterpart, the London store is set to stay open for three months, with a view of extending the lease to six months.
“Our next approach is longer durations. We want to start extending our pop-ups for longer periods of time, like we started doing in New York, because that way we’re testing [the market] and also not tying ourselves up,” said Bousis, who has a background in film and tech and brought a new perspective to the Dundas business which offers season-less collections, sold across wholesale
Follow WWD on Twitter or become a fan on Facebook.