Hermès is said to have brought in at least 19 million renminbi, or $ 2.7 million, in sales on the reopening day of its flagship store in Guangzhou’s Taikoo Hui last Saturday, according to multiple sources.
Rare bags, including a diamond-studded Himalayan Birkin, were shipped to the location. VIPs from across the Guangdong province, the wealthiest area in China with Guangzhou its capital, descended on the store to purchase tableware, shoes, furniture and leather goods.
The single-day tally, believed to be the highest for a single boutique in China, offers a confidence boost for luxury brands who are eager to get tills ringing again after the coronavirus outbreak.
Hermès could not immediately be reached to verify the sales figure, but its VIPs documented their shopping foray across Chinese social media, such as Weibo and Xiaohongshu.
Screenshots of Xiaohongshu users sharing their experience shopping at the reopened Hermès flagship in Guangzhou, China.
Atomniu, a user on social commerce platform Xiahongshu, posted several pictures of herself in the two-level store with interiors designed by the Parisian architecture agency RDAI, and said she spent nearly 1 million renminbi, or $ 142,124 at current exchange, on the reopening day. She snatched a black crocodile Birkin 30, as well as some
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