Swimwear Trend 2020: Staycation Mode

WWD style director Alex Badia and his team styled via Zoom in a series of meetings, including a virtual “run-through” with the photographer unpacking clothes two days prior. On shoot day, the model was directed via Zoom on which look to put on and how to style it, like showing her a Grace Kelly reference to tie the scarf and what props to try, which were sent to her direct from Target. There was a Zoom meeting with the makeup artist two days before the shoot, who did sample looks on herself and sent new, unused makeup to the photographer. The makeup artist did a FaceTime tutorial with the model on how to apply the makeup one day prior to the shoot, and again on shoot day, while the model styled her hair as directed by Alex Badia.

As for the location: The shoot took place on the photographer’s rooftop to make distancing easy (and after he had been quarantining for six weeks). The result: a modern look at nostalgia in these buy-now styles, from pouf-sleeve tops and high-waisted silhouettes to playful prints.

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Tommy Hilfiger Hosts Staycation in Brooklyn

Tommy Hilfiger proposes that you play hooky on Thursday. The company is hosting a pop-up retail activation at the Williamsburg Hotel Rooftop Pool in Brooklyn, N.Y. from noon until 7 p.m.
A retail gift shop will sell Tommy Hilfiger product such as a straw fedora hat for $ 69.50, a pareo and pouch for $ 59.50, bikini bottom for $ 49.50, and bikini top for $ 45.50. For men’s, the offering consists of a backpack for $ 99.50; swim trunks for $ 69.50; straw hat for $ 59.50, pool slides for $ 49.50, a flag cap for $ 39.50 and a tie-dye T-shirt for $ 30. In addition, there will be unisex sunglasses, towels and tie-dye socks.
Three DJ acts will play during the event: Vashtie, Coco & Breezy, and Mazurbate. There will also be a roaming Polaroid photographer and station, and synchronized swimmer performance by the Aqualillies. A day spa in the water tower will offer massages by FaceGym, manicures by Paintbucket, vitamin supplements by Hum Nutrition, chair massages by Spa Chicks on the Go, Pressed Juicery samples and cans of Guayakí Yerba Mate.
And if that’s not enough to call in sick, Supergoop! Sunscreen bartenders will be on site discussing skin care and sunscreen application. Participants can write their friends who

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