Lauren Conrad Unveils Kohl’s Collection Inspired by Disney’s Alice in Wonderland and It’s So Cute We’re Going Mad

Lauren Conrad, Alice in Wonderland, Kohl's, EMBARGO'DIn a way, Lauren Conrad is painting the roses red–not pink, not green, not aquamarine. But we can’t imagine the Queen of Hearts will be shouting “Off with her head!” after she sees…

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In London, ‘Undressed’ Unveils the History of Underwear

The Victoria and Albert Museum exhibition ranges from whalebone stays to modern clothes with lingerie styling.
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Claridge’s Unveils Burberry’s Umbrella Tree

HIGH SHINE: Claridge’s unveiled its first Burberry-designed Christmas tree in the hotel lobby on Monday. The shiny, motion-responsive tree is made from nearly 100 umbrellas, each of which is finished in bespoke gold and silver metallic fabric. As guests walk by the towering structure, 77,000 individual lights will be triggered, sending twinkling beams into the lobby of the London hotel.
Burberry has also created a Snapchat geo-filter that will enable all Snapchat users to frame their images with metallic Burberry umbrellas, inspired by those on the tree. The bespoke filter, which launches Monday, will be accessible to Claridge’s visitors throughout the holiday season. Christopher Bailey, Burberry’s chief executive and chief creative officer, plans to host an event in the lobby later this week to mark the unveiling.

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Azzedine Alaïa Unveils Kris Ruhs Installation

GARDEN PARTY: Shapes — an estimated 45,000 of them — are on display at Azzedine Alaïa’s gallery in Paris, site of his spring-summer 2016 fashion show earlier in October.
But the shapes are branches, leaves, blooms and berries, all handmade in brass and white porcelain by American artist Kris Ruhs and strung from the ceiling in dense, paisley-shaped arrangements – like some abstract Christmas tree.
Titled “The Hanging Garden,” the installation was unveiled Thursday in tandem with the Fiac contemporary art fair.
Leading a tour of the display, art scholar and critic Donatien Grau said it took more than a week for Ruhs to assemble the thousands of elements, with members of Alaia’s design students lending a hand — along with a number of artist helpers, including Tatiana Trouvé, Adel Abdessemed, Mike Bouchet and Julian Schnabel.
“It makes you smile,” said Grau, calling shapes the linchpin element of Ruhs’ work, which spans jewelry, interiors and objects.
Billed as the first Paris exhibition for Ruhs, it runs through Dec. 27.

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Harrods Unveils Men’s Wear Campaign, Cover to Cover

TOP MAN: Harrods has unveiled its first storewide men’s wear campaign in response to a market category that has grown “beyond comprehension,” according to Jason Broderick, the store’s director of men’s wear, sports and fine watches.
Harrods Man Cover to Cover is a storewide takeover that includes all departments ranging from luxury and tailoring to contemporary and active.
For the first time, the October issue of the biannual Harrods Man Magazine will have 12 covers, created by Tom Ford, Burberry, Gucci, Valentino, Prada, Hennessy, Louis Vuitton, Ermenegildo Zegna, Corneliani, Paul Smith, Giorgio Armani and Brioni.
Each of the covers will have their own window at Harrods, facing Brompton Road.
Throughout the month, there will be a series of in-store events and personal appearances. There will also be exclusive capsule collections from Burberry, Balmain, Giorgio Armani, Neil Barrett, Dsquared2 and Givenchy, and limited-edition pieces from Fendi, Moschino, Christopher Kane, Versace, Balenciaga and 3.1 Phillip Lim.
Broderick told WWD the men’s wear category “has evolved beyond comprehension and the drive from our customers to embrace this new world has led us to further expand our footprint of men’s wear in the store. The story-telling of men’s wear has become so prolific that we felt now is the

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Carine Roitfeld Unveils Uniqlo Line in Paris

FEELING TIGHT: Carine Roitfeld — one of France’s most famous editors and fashion personalities — presented her 40-piece collection with Japanese retail giant Uniqlo to editors and friends on Wednesday during Paris Fashion Week. The line is set to hit stores worldwide on Oct. 28.
“I love the details,” said Roitfeld, grabbing a panther faux fur coat to show off its reversible side. “There are pockets everywhere, including on tight-fitting skirts. It’s a no-brainer but I love it.”
“I am placing an order right away. I am going to start wearing tight-fit skirts,” said Inès de la Fressange, who’s done her fifth collection for the retail giant, and calls Naoki Takizawa, Uniqlo’s creative director her “Japanese twin brother.”
Roitfeld paid tribute to the fellow French style icon: “Our styles are crisscrossing and complementary. A peacoat paired with a pencil skirt, I should have thought about it earlier,” she said with a laugh.
“We have the two most beautiful pearls of Paris,” said Paris-based fashion consultant Jean-Jacques Picart, referring to Roitfeld and de la Fressange.
“They’re two exceptional French women, with strong personalities: They are both very popular; very different but they have the same values.”
Picart, who counts Uniqlo among his clients, predicts the 179 euros,

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Red Valentino Unveils Web Site

MILAN — The relaunch of Red Valentino is starting with the brand’s new Web site, which has been redesigned to match the new image that creative director Maria Grazia Chiuri and Pierpaolo Piccioli are shaping for the label.
“Rethinking a brand is not something easy to do,” Chiuri admitted. “For us, the redesign of the Web site is the first major step in the redefinition of the label, since the site is one of the strongest tools to communicate the brand.”
The new site, available at redvalentino.com, has an editorially oriented structure, which allows users to not only see and shop the brand’s collections and connect to its social networks, but also to navigate a range of content that might appeal to Red Valentino’s target age group.
“Our intention was to create a universe around Red where the brand’s values and images are exalted,” said Piccioli, highlighting that Red Life — one of the Web site’s sections — “is the part that really makes redvalentino.com stand out from the crowd.”
Updated every day with new posts, Red Life is the core of the Web site with eight sub-categories. These include “Pick of the Week,” a focus on a special event taking place in the world; “Next Big Thing,” which highlights a current

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Karl Lagerfeld Unveils First Kids Collection

CHILD’S PLAY: Kids and grown-ups munched on cotton candy and Karl Lagerfeld-stamped marshmallows at an event to present the new Karl Kids collection on Wednesday at Karl Lagerfeld’s headquarters in Paris.
Workshops for kids included one to make a key chain in the shape of Karl Lagerfeld’s profile and a pattern coloring workshop where kids could dress a Karl Lagerfeld figurine.
Lagerfeld’s fashions are now offered for boys and girls from newborn up to 16 years old, along with a range of accessories including black gloves, a black tie and a Choupette headband, named after Lagerfeld’s pet cat.
The feline also appears as the whiskered logo festooned on the clothes.
Lagerfeld’s signature kids’ wear collection is set for spring 2016 retailing, with France’s Groupe CWF having the global license.
Selected pieces will be available at children’s e-retailer Melijoe in December before the full collection rolls out to multibrand stores and department stores internationally in January.
French actress Céline Sallette came with her 6-year-old daughter Alice. “She wants to decide what she wears now,” Sallette uttered with a sigh, while browsing the collection.
The actress has a flurry of films set for release by year-end including “Les Rois du Monde” and “Cessez-le-feu” with Romain Duris as well as the second season of

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Zegna Unveils Japan-Made Capsule Collection

TOKYO—In bid to highlight this country’s high level of craftsmanship and lure new customers, Ermenegildo Zegna is rolling out an exclusive capsule collection made entirely in Japan by local artisans.
The 22-piece collection, labeled “Ermenegildo Zegna Couture Made in Japan”, will go on sale Saturday at Zegna’s flagship in Ginza. It will bow at the brand’s Osaka store on Oct. 1. The company plans to roll out certain pieces to other stores around the world later this year.
Zegna celebrated the collection’s launch with a cocktail party Thursday night at the recently opened Aman Tokyo hotel in the central business district of Otemachi. Stefano Pilati, Zegna’s head of design, and chief executive Gildo Zegna hosted the affair. Guests sipped champagne as they mingled in the lobby area of the hotel, where a nearly 100-foot-high ceiling creates the illusion of being inside a giant Japanese paper lantern.
Photographer Takashi Homma shot the capsule collection on five Japanese “key opinion leaders,” including actor Ryo Kase, who appeared in Clint Eastwood’s “Letters from Iwo Jima,” as well as a chef, a musician and an architect. Homma’s photos were on display at the party, along with a video about the project and the collection itself. Olivier Zahm,

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Florsheim

Adam Lambert unveils two new album tracks

Adam Lambert has premiered two stunning new tracks from his forthcoming album, The Original High.
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Guillermo del Toro Unveils Comic-Con ‘Pacific Rim,’ ‘Crimson Peak’ Fan Experiences

Guillermo del Toro is in the world-building business. The director of Hellboy, Pan’s Labyrinth, Pacific Rim and the upcoming gothic tale Crimson Peak is known for signature visuals, and an ability to craft rich universes on the movie screen.

And beginning tonight at San Diego Comic-Con, he and film production company Legendary Pictures are bringing those universes to life with a new initiative that allows attendees the chance to immerse themselves in the movies through “experiential exhibits.”

Before it was unveiled at “Preview Night” of the pop-culture mega-event, which officially opens tomorrow, Huffington Post received an early walkthrough with del Toro of the Legendary booth, which centers around a virtual reality Pacific Rim experience and a “gothic gallery” for next year’s Crimson Peak.

“We are giving them a taste of the set, a physical representation of how elaborate the set can be,” said del Toro of the custom environments. “For a moment, they will be in the world of the movie, even if it’s a brief visit.”

That visit includes the Pacific Rim: Jaeger Pilot “Drift With the Rift” Experience. Based on last year’s blockbuster about giant monsters vs. giant robots (or kaiju vs. jaeger), the combat simulator utilizes Oculus Rift’s virtual reality tech and original film assets from Industrial Light & Magic. After strapping on the Oculus Rift headset, users will enter a 250-story fighting machine and go head-to-head against a kaiju.

Much like within the film, a pilot links with a co-pilot and “drifts” into an alternate state of being, where it feels like you’re really operating at dizzying heights. As you turn your head, so does your VR character take a look around within the world. It is necessary to do so as well, since the kaiju Knifehead shows up to make wreak havoc. After getting lost within the Oculus VR world, users receive a personalized Jaeger Pilot badge for going through the adventure.

The exhibit, said del Toro, will allow visitors to immerse themselves and feel what it’s like to be a jaeger pilot, and since he was involved in each step of the development, he “knows exactly the experience fans are going to get.”

Even though the film came out last year, the Pacific Rim space at the Legendary booth exists because it is a universe del Toro and Legendary want to keep alive.

“So this is one stone in the building of a continuous bridge by expanding the experience and mythology,” he said. “We create a world and we’re keeping it alive.”

Whereas the Pacific Rim presence is designed to promote an expanding brand that includes a comic, a 2017 sequel and planned animated series, the Crimson Peak Gothic Gallery is dedicated to welcoming fans into the world of the October 2015 film. A handcrafted tiny hallway set from del Toro, the gallery is like a cabinet of curiosities that includes props and costumes. It feels alive, and for a few moments, it is as if one is exploring a haunted house – but one that has so many more mysteries beyond ghosts. Accompanied by a soundscape designed by Academy Award winner Randy Thom, the brief tour allows one to touch rotted, peeling wallpaper; examine the portrait of character within the film; look through the simulated destroyed roof into a snowy sky and peer down a hallway where specters occasionally appear. It is intimate and personal, and serves to tease clues from the Crimson Peak tale. Everything attendees see is part of a larger story within the movie — including a lot of butterflies, an obvious symbology del Toro will play with in the plot.

“It functions as a mini haunted attraction in a way, and has an eerie beauty that the movie has,” said the director. “You’re given a mini mini version of the set, and the atmosphere of what the film Crimson Peak is going to be.”

“We wanted the atmosphere of the house to eke into you, to touch you,” said Emily Castel, Chief Marketing Officer, Legendary Entertainment. “It is very layered like the film so you become have a vested interest in the journey [del Toro] is taking you on.”

In fact, the two spaces at comic con this year sum up Castel’s mission. A principal of the 533 Marketing Agency, a leading experiential marketing agency bought by Legendary two years ago, she is charged with crafting unique ways for fans to connect to movies.

“The best way is to immerse them into that and create natural extension to the world,” she said. Moreover, she said del Toro is an ideal filmmaker to do just that.

“He’s versed in worlds you want to live in and be in, and both these films are so rich and so ripe for this type of marketing experience”

For del Toro, these installments serve as the next step for a storyteller.

“The purpose is to share part of that storytelling in a very tangible way. It is more than a story or series of images but part of a memory to hold; it really is a beautiful effort to curate and build for their enjoyment.”

“I’m a very big fan of attractions, rides and exhibits,” he added. “They are by no means a whole attraction but it’s a taste of the spirit of it.”

Although Legendary is evangelizing its mission that they are more than movie trailers and old-school marketing via del Toro’s projects, it’s not the first time the company has activated a large-scale experience.

It went with a monster-sized installment at last year’s con with the Godzilla Experience. An enormous warehouse-sized environment, the attraction involved walking through Tokyo streets before a Gojira rampage. Attendees went from a busy marketplace into a simulated underground bunker to a Tokyo skyscraper, and were treated to glimpses of the creature. It was a highlight in San Diego in 2013 and was part of a goodwill campaign to reinsure fans that Gareth Edwards’ Godzilla wouldn’t be a repeat of the 1998 film disaster.

“We treated this icon with the demonstrative reverence worthy of the icon, and made him relevant to a whole new audience,” said Castel. “We set the tone, then that tone was maintained.”

While she admits it is difficult to measure marketing like the Godzilla or the Jaeger Pilot experiences, but said she believes it does correlate to box office receipts.

“These stay with you, it touches you. You feel something and therefore will react differently than if you’re a passive recipient of a marketing message, such as a trailer.”

As such, Castel said fans can expect more from Legendary, and even hopes to take the exhibits beyond the con. She said the plan is to work early and directly with filmmakers on future releases to become a “more immediate conduit between their vision and the experience of a consumer.”

“It allows you to actually have a sensory experience within worlds that come to mean a huge amount to fans; the minute you can live it and experience it, you have a rapport with it, and live with it on a different level.”

“For me, it’s creating conversation,” said del Toro. “There is no tangible, quantifiable upside that you can prove with the research and numbers — but comic con is about celebrating the things we love.”
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