Is 2020 the year for women at Jordan Brand?
The label unveiled today its women’s Flight Utility Apparel collection, which also marks as the brand’s first women’s apparel line. Jordan had launched apparel for women previously, but this collection is the first full range of pieces made specifically for them.
The capsule is comprised of a flight suit, fleece and utility pants, reversible bomber jacket with a faux fur hood, T-shirts, fleece hoodies, crop top, leggings and a body suit, ranging from $ 50 to $ 180. The collection launches on Feb. 1 at select stores in North America and Greater China such as Dover Street Market in New York and Los Angeles; Kith; A Ma Maniere; Concepts; H.Lorenzo; Ssense; Soulgoods, and Her.
“Our passionate female audience is asking us for more, and this capsule collection celebrates a higher standard, a competitive spirit and fearless mind-set for anyone who has the confidence to fly higher and break boundaries,” said Andrea Perez, general manager of Jordan Women’s.
Jordan has been enhancing its women’s offering in recent years, albeit in footwear, partnering with Aleali May on Air Jordan I, VI and X sneakers and Vogue, and in 2019 with Melody Ehsani for the brand’s Fearless Ones sneaker collaboration
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